Director, Audience Recruitment & Revenue Growth

FORTUNE; New York; Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Tuition reimbursement

Parental leave

Commuter benefits

Sick leave policy

Job summary

Fortune is seeking a results-driven Director, Audience Recruitment to lead acquisition for its live events and conferences in NYC with hybrid flexibility. The role combines strategic leadership with hands-on execution across demand generation, pipeline management, and executive outreach.

Responsibilities include building funnels, managing CRM and registration systems, leading email and paid digital campaigns, and aligning marketing with revenue targets.

Qualifications

• 10+ years of progressive experience in audience acquisition and B2B marketing.
• Experience mentoring and developing a team of marketing professionals.
• Proven experience building and managing marketing funnels with lead generation, qualification, conversion, and revenue attribution.
• Strong experience with CRM, marketing automation, and registration platforms.
• Proven success developing multi-channel campaigns across email, paid digital, social media, content, and executive outreach.
• Strong analytical and financial acumen, with forecasting, budgeting, and ROI optimization.
• Excellent leadership, interpersonal, and communication skills with the ability to influence senior executives.

Responsibilities

• Develop and lead multi-channel audience recruitment strategies and set acquisition goals.
• Partner with events, sales, marketing, data, and product teams to align activity with revenue goals.
• Build and manage marketing funnels from audience identification through registration and attendance.
• Manage CRM, landing pages, and registration systems for data integrity and handoffs.
• Oversee email marketing strategy, segmentation, testing, deliverability, and performance analysis.
• Lead paid digital marketing across LinkedIn, Google, and telemarketing, optimizing CAC.
• Analyze campaign performance and translate insights into ROI improvements.
• Lead projects across concurrent events with deadlines, priorities, and budgets.
• Identify and maintain targeted invitation lists to maximize engagement and revenue.
• Set, manage, and exceed attendance and revenue targets while managing budgets.

Skills

Audience acquisition

B2B marketing

Lead generation

Lead qualification

Conversion optimization

CRM

Marketing automation

Registration platforms

Email marketing

Paid digital ads

Executive outreach

Tools

CRM systems

Marketing automation

Registration platforms

Job description

Fortune is seeking a results-driven Director, Audience Recruitment to lead acquisition for its live events and conferences in NYC with hybrid flexibility. The role combines strategic leadership with hands-on execution across demand generation, pipeline management, and executive outreach.

Responsibilities include building funnels, managing CRM and registration systems, leading email and paid digital campaigns, and aligning marketing with revenue targets.