Live Events Audience Growth Leader

Forbes; New York (NY); Hybrid; USD 175,000 - 200,000; Full time

Job summary

ForbesLive seeks a Vice President, Audience & Community Marketing in the New York area to lead audience growth, community engagement and commercial audience strategy across ForbesLive events. You will shape long-term growth, develop new franchises, and ensure events attract high-value audiences for both B2B and B2C audiences.

The role requires entrepreneurial leadership, P&L ownership, and a track record of scaling audiences for large conferences and experiential platforms.

Qualifications

• Demonstrated leadership experience driving audience strategy, event marketing, community growth and commercial event management.
• Proven success growing audiences and ticketing revenue for large-scale B2C and B2B conferences, festivals, media events, or experiential platforms.
• Experience managing P&L performance and developing commercial growth strategies.
• Deep expertise in multi-channel audience acquisition, CRM and lifecycle marketing, first-party data and analytics.
• Proven ability to lead cross-functional partnerships with executive leadership.

Responsibilities

• Develop and lead the audience strategy across ForbesLive portfolio to attract high-value audiences.
• Partner to launch new B2B and B2C event franchises and grow the ForbesLive portfolio.
• Expand audience footprint globally through partnerships and engagement strategies.
• Own end-to-end audience acquisition across paid, owned, earned channels to maximize registrations.
• Develop lifecycle marketing and data-driven operating models to improve performance and efficiency.
• Collaborate to establish forecasts, goals, and dashboards for decision making.
• Lead the audience and community marketing team and foster innovation.

Skills

Audience strategy

Event marketing

Community growth

P&L management

Multi-channel acquisition

CRM marketing

Data analytics

Leadership

Cross-functional collaboration

Strategic thinking

Tools

AI marketing tools

Job description

ForbesLive seeks a Vice President, Audience & Community Marketing in the New York area to lead audience growth, community engagement and commercial audience strategy across ForbesLive events. You will shape long-term growth, develop new franchises, and ensure events attract high-value audiences for both B2B and B2C audiences.

The role requires entrepreneurial leadership, P&L ownership, and a track record of scaling audiences for large conferences and experiential platforms.