Director, Audience Recruitment

Fortune; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Vacation days

Health, dental, and vision coverage

401(k) plan

Parental leave

Dependent care benefits

Tuition reimbursement

Diversity and inclusion

Job summary

Fortune is seeking a results-driven Director, Audience Recruitment to lead audience acquisition for its live events and conferences. The role demands data-driven marketing strategies to engage top executives, drive attendance, and optimize event revenue.

The ideal candidate blends strategic leadership with hands-on execution, with strong B2B marketing, demand generation, pipeline management, lead qualification, and conversion optimization experience.

Qualifications

• 10+ years of progressive experience in audience acquisition, event marketing, or B2B marketing.
• Experience mentoring and developing a team of marketing professionals.
• Demonstrated success building and managing multi-channel marketing funnels.
• Strong experience with CRM, marketing automation, and registration platforms.
• Proven ability to drive ROI through data-driven campaigns.
• Excellent leadership and communication skills to influence executives.

Responsibilities

• Develop and lead multi-channel audience recruitment strategies for Fortune’s live events and conferences.
• Establish goals, prioritize work, and ensure high-quality execution across the team.
• Partner with events, sales, data, and product teams to align marketing with revenue goals and attendee targets.
• Build and manage marketing funnels from identification to attendance.
• Manage CRM, landing pages, and registration systems for data integrity and reporting accuracy.
• Identify and maintain targeted invitation lists to maximize engagement and revenue potential.
• Oversee email marketing strategy including segmentation, messaging, and testing.
• Lead paid digital marketing across LinkedIn, Google, and telemarketing for ROI and CPA.
• Analyze campaign performance and translate insights into actionable ROI improvements.
• Collaborate on social, newsletters, content, and executive outreach to expand reach.
• Set and exceed audience, pipeline, registration, attendance, and revenue targets while managing budgets.
• Lead project planning across concurrent events and campaigns with clear deadlines.

Skills

Audience acquisition

Demand generation

B2B marketing

Pipeline management

Lead qualification

Executive engagement

Data-driven decision making

Team leadership

Tools

CRM systems

Marketing automation

Registration platforms

Job description

Fortune is hiring a results-driven Director, Audience Recruitment to lead audience acquisition and recruitment for its live events and conferences. This role is responsible for developing and executing innovative, data-driven marketing strategies that engage top executives, drive attendance, build qualified pipelines, and optimize event revenue.

The ideal candidate combines strategic leadership with hands‑on execution and brings a strong understanding of B2B sales and marketing, including demand generation, pipeline management, lead qualification, and conversion optimization.

Key Responsibilities

• Develop and lead multi-channel audience recruitment strategies that define target audience profiles, priority segments, acquisition goals, and recruitment tactics for Fortune’s live events and conferences.
• Establish clear goals, prioritize work, support professional growth, and ensure high-quality execution across the team.
• Partner closely with events, sales, marketing, data, and product teams to align marketing activity with revenue goals, attendee acquisition targets, and customer needs.
• Build and manage marketing funnels, from audience identification and outreach through registration and attendance.
• Manage CRM, landing pages, and registration systems to ensure data integrity, campaign setup, audience segmentation, reporting accuracy, and efficient handoffs between marketing and sales.
• Identify, source, validate, and maintain targeted invitation lists that maximize executive engagement, registration, attendance, and revenue potential.
• Oversee email marketing strategy and execution, including audience segmentation, messaging, creative development, list management, scheduling, testing, deliverability, and performance analysis.
• Lead paid digital marketing initiatives across platforms including LinkedIn, Google, and telemarketing, optimizing investment, targeting, reach, conversion, and cost per acquisition.
• Analyze campaign and pipeline performance using data and analytics tools; translate insights into actionable recommendations that improve ROI, conversion rates, attendance, and revenue.
• Collaborate with internal teams on social media, newsletters, content, promotional strategies, and executive outreach to expand reach and engagement.
• Set, manage, and exceed audience, pipeline, registration, attendance, and revenue targets while effectively managing budgets and optimizing marketing spend.
• Lead project planning and workflow across concurrent events and campaigns, ensuring deadlines, priorities, resources, and performance expectations are clearly managed.

Qualifications

• 10+ years of progressive experience in audience acquisition, event marketing, demand generation, B2B marketing, sales, or executive-level engagement.
• Experience mentoring and developing a team of marketing professionals, including marketing managers.
• Demonstrated experience building and managing marketing funnels, with an understanding of lead generation, lead qualification, conversion, customer acquisition, and revenue attribution.
• Strong experience with CRM, marketing automation, and registration platforms.
• Proven success developing and executing multi-channel marketing campaigns across email, paid digital, social media, content, and executive outreach.
• Strong analytical and financial acumen, with the ability to assess marketing and pipeline performance, forecast results, manage budgets, and optimize investment.
• Excellent leadership, interpersonal, and communication skills, with the ability to influence senior executives and collaborate effectively across functions.
• Ability to manage multiple high-priority projects and events with overlapping deadlines while maintaining quality, precision, and strategic focus.
• Willingness to travel and work flexible hours, including evenings and weekends, as required.

Location

This role will be based in our NYC headquarters with hybrid flexibility.

Salary Range

$160,000 - $175,000 base salary, plus eligibility for a 10% discretionary annual bonus. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.

A Few Of Fortune’s Perks & Benefits

• 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
• Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
• 401(k) plan
• Generous parental leave
• Dependent care, commuter, and cell phone benefits
• Tuition reimbursement program
• A commitment to an open, inclusive, and diverse work culture

About Fortune

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.