Live Event Audience Growth Director

MedscapeLIVE! Virtual Conference Solutions; Newark (NJ); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) retirement plan with employer-m

Life and disability insurance

Employee assistance program

Job summary

WebMD is seeking a Director, Audience Engagement to lead strategy for live programs and engage healthcare professionals. You will drive registrations, engagement metrics, and growth for live events, collaborating across sales, BI, and program marketing to optimize campaigns and outcomes.

The role requires strong event marketing experience, project management, and the ability to analyze data to inform decisions in a fast-paced environment. A comprehensive benefits package is provided.

Qualifications

• 10+ years events marketing experience in multi-channel marketing.
• BA/BS in marketing preferred.
• Experience with CME landscape and direct-to-physician marketing is a plus.
• Strong in-person marketing strategy and campaign management.
• Proficient in web analytics and marketing automation tools.

Responsibilities

• Create and execute omni-channel marketing strategies for live events.
• Implement campaigns to meet attendee, registration, and revenue goals.
• Collaborate with internal teams and external stakeholders to plan audience engagement.
• Utilize Salesforce/Exact Target for campaign performance.
• Analyze program performance and provide reporting to stakeholders.

Skills

Events marketing

Multi-channel marketing

Data analytics

Team leadership

Project management

HTML knowledge

Education

BA/BS in marketing

Tools

Adobe Omniture

Tableau

Excel

PowerPoint

HTML

Job description

WebMD is seeking a Director, Audience Engagement to lead strategy for live programs and engage healthcare professionals. You will drive registrations, engagement metrics, and growth for live events, collaborating across sales, BI, and program marketing to optimize campaigns and outcomes.

The role requires strong event marketing experience, project management, and the ability to analyze data to inform decisions in a fast-paced environment. A comprehensive benefits package is provided.