Audience Growth Leader, NA IT Executives & Events

IDC Corporate; United States; On-site; USD 105,000 - 121,000; Full time

Benefits offered by this job

15 vacation days

12 company-paid holidays

6 paid sick days

Medical, dental, and vision coverage

2 floating holidays

1 volunteer day

401(k) company match (IDC matches 3%…)

Company-paid short-term disability

Company-paid life insurance

Company-paid parental leave

Job summary

IDC Corporate is seeking an Audience Development Head to drive strategic, data-driven growth of an opt-in IT executive audience across North America. You will build and manage databases, execute campaigns, and collaborate with Sales, IT, and marketing to maximize sponsorships and event success.

The role emphasizes experience with Marketo/Cvent, list-building tools, and senior-level stakeholder management, in a remote U.S. setting with high-impact events and webinars.

Qualifications

• 5+ years of experience in audience development, marketing operations, or demand generation.
• Deep understanding of North America IT landscape and executive buyer personas.
• Experience working with senior and C-suite executives.

Responsibilities

• Develop and execute audience development strategy for North America across events and campaigns.
• Manage data integrity, bounce tracking, and unsubscribe compliance with CAN-SPAM and GDPR.
• Build and optimize event registration pages and lists in collaboration with Sales and Marketing.
• Drive always-on email and content campaigns to grow opt-ins and nurture leads.
• Collaborate with analysts, speakers, and partners to promote events and grow the funnel.

Skills

Audience development

Marketing operations

Demand generation

B2B events

Collaboration with Sales

List-building tools

Tools

Marketo

Cvent

LinkedIn Sales Navigator

Apollo.io

ZoomInfo

Job description

IDC Corporate is seeking an Audience Development Head to drive strategic, data-driven growth of an opt-in IT executive audience across North America. You will build and manage databases, execute campaigns, and collaborate with Sales, IT, and marketing to maximize sponsorships and event success.

The role emphasizes experience with Marketo/Cvent, list-building tools, and senior-level stakeholder management, in a remote U.S. setting with high-impact events and webinars.