Director, Engagement Product & Loyalty

Subway Group; Miami (FL); On-site; USD 159,000 - 199,000; Full time

Benefits offered by this job

Insurance Plans (Medical, Life)

Pension/401k/RSPO?

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Volunteering Time

And More...

Job summary

Subway is seeking a Director of Product Management, Engagement to define and execute the vision, strategy, and roadmap for the loyalty ecosystem across mobile, web, and in-store touchpoints. You will partner with Marketing, CRM, Analytics, Engineering, Operations, and external partners to drive growth in engagement and lifetime value.

You will lead product managers, own success metrics, and ensure measurable value from loyalty investments.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years of product management experience in consumer digital products.
• 4+ years leading Product Managers and cross-functional teams.
• Experience with loyalty, rewards, membership, or retention-focused products preferred.
• Strong product strategy, experimentation, analytics, and stakeholder management skills.
• QSR, retail, hospitality, ecommerce, or consumer technology experience preferred.

Responsibilities

• Own the loyalty product and program design vision, strategy, roadmap, and investment priorities.
• Lead Product Managers and develop a high-performing engagement product organization.
• Drive growth in acquisition, engagement, frequency, retention, redemption, and customer lifetime value.
• Partner with CRM, Marketing, and Analytics team to identify opportunities through segmentation and personalization.
• Own engagement experiences across mobile app, web, offers, rewards, account management, and restaurant touchpoints.
• Collaborate with Engineering and MarTech teams to modernize loyalty capabilities and platform infrastructure.
• Define success metrics and communicate performance, roadmap progress, and business outcomes to executive leadership.
• Partner with franchise, operations, and marketing stakeholders to ensure loyalty investments deliver measurable value.
• Manage strategic vendor and partner relationships supporting the loyalty ecosystem.

Skills

Product strategy

Experimentation

Analytics

Stakeholder management

Cross-functional leadership

Loyalty/retention focus

Education

Bachelor's degree

MBA preferred

Job description

Subway is seeking a Director of Product Management, Engagement to define and execute the vision, strategy, and roadmap for the loyalty ecosystem across mobile, web, and in-store touchpoints. You will partner with Marketing, CRM, Analytics, Engineering, Operations, and external partners to drive growth in engagement and lifetime value.

You will lead product managers, own success metrics, and ensure measurable value from loyalty investments.