Loyalty Program Director: Guest Engagement & Growth

Franchise World Headquarters, LLC; Miami (FL); On-site; USD 121,000 - 150,000; Full time

Benefits offered by this job

Insurance Plans (Medical, Life)

Pension/401K/RSP

Competitive Bonus

Mobility Allowance

Tuition Reimbursement

Company Holidays

Volunteering time

And More.....

Job summary

Subway is seeking a loyalty program leader to drive day-to-day operations and strategic marketing for the North American portfolio. You will work with brand marketing, digital teams and operations to deepen customer loyalty and improve business results.

The role reports to the Senior Director, Loyalty & Gift Cards and involves managing budgets, campaigns, and vendor relationships while driving customer-centric experiences for Members and Guests.

Qualifications

• Bachelor's degree or equivalent
• 5+ years in marketing and operations for nationally scaled loyalty programs
• Restaurant and franchise experience preferred
• Project management and cross-functional leadership
• Crisis management capabilities
• Ability to collaborate and influence teams
• Customer-centric mindset driving exceptional member experiences

Responsibilities

• Oversee day-to-day operations of the tiered loyalty program with internal and external partners
• Manage loyalty budgeting and invoicing
• Coordinate with operations, training and guest care teams for program activities
• Lead new initiatives to ensure on-time, on-budget delivery
• Facilitate system issue resolution and preventative measures
• Develop and execute marketing campaigns across email, push, SMS, app
• Monitor key metrics and provide performance insights
• Support loyalty acquisition and engagement strategies with partners and franchisees

Skills

Marketing operations experience

Project management

Cross-functional collaboration

Crisis management

Stakeholder management

Customer-centric mindset

Relationship building

Education

Bachelor's degree or equivalent

Job description

Subway is seeking a loyalty program leader to drive day-to-day operations and strategic marketing for the North American portfolio. You will work with brand marketing, digital teams and operations to deepen customer loyalty and improve business results.

The role reports to the Senior Director, Loyalty & Gift Cards and involves managing budgets, campaigns, and vendor relationships while driving customer-centric experiences for Members and Guests.