Director, eCommerce Growth & Customer Acquisition

Resource Innovations; Chicago (IL); On-site; USD 109,000 - 200,000; Full time

Benefits offered by this job

Paid vacation

Parental leave

401(k) with company match

Medical, dental, vision insurance

Commuter benefits

Job summary

Resource Innovations is seeking a Director of eCommerce and Customer Acquisition to lead the development of our direct-to-consumer capabilities and demand-generation efforts. You will orchestrate customer journeys, optimize paid and organic channels, and translate client goals into scalable acquisition programs across engagement, P4P, and corporate marketing initiatives.

The role reports to the VP of Marketing and will shape our operating model, dashboards, and playbooks to scale marketing

Qualifications

• Bachelor's degree in Marketing, Business, Communications, eCommerce, or related field.
• 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines.
• Proven success building or scaling an eCommerce, customer acquisition, or performance-marketing capability.

Responsibilities

• Develop customer acquisition strategies for Customer Engagement programs and eCommerce sites.
• Lead strategy across audience acquisition, digital merchandising, and conversion optimization.
• Develop scalable acquisition approaches for pay-for-performance programs tied to enrollment or participation.
• Partner with Account Leadership to deliver executive-level performance reporting and drive optimization.

Skills

eCommerce strategy

Performance marketing

Data analysis

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Salesforce

GA4

Marketing automation

BI tools

Job description

Resource Innovations is seeking a Director of eCommerce and Customer Acquisition to lead the development of our direct-to-consumer capabilities and demand-generation efforts. You will orchestrate customer journeys, optimize paid and organic channels, and translate client goals into scalable acquisition programs across engagement, P4P, and corporate marketing initiatives.

The role reports to the VP of Marketing and will shape our operating model, dashboards, and playbooks to scale marketing