Director, eCommerce & Customer Growth

Resource Innovations, Inc.; Chicago (IL); On-site; USD 109,000 - 200,000; Full time

Benefits offered by this job

Paid vacation

Paid sick time

Paid holidays

401(k) with employer match

Medical coverage

Dental and vision coverage

Parental leave

Employee assistance program

Commuter benefits

Additional supplemental offerings

Job summary

Resource Innovations is seeking a Director of eCommerce and Customer Acquisition to build and lead our enterprise eCommerce and direct-to-consumer programs. You will drive demand, enrollments, and revenue by shaping customer journeys, digital merchandising, and pay-for-performance strategies across multiple channels.

You will report to the VP of Marketing and collaborate with marketing teams to create scalable programs, dashboards, and structured testing.

Qualifications

• Bachelor-like degree in Marketing, Business, Communications, eCommerce, or related field.
• 12+ years in eCommerce, direct-to-consumer marketing, or performance marketing.
• Experience building or scaling eCommerce/customer acquisition capability.
• Proven strategies tied to measurable sales, enrollment, revenue, or conversion goals.
• Deep knowledge of paid media, lifecycle marketing, audience segmentation, and conversion optimization.

Responsibilities

• Develop customer acquisition strategies for Customer Engagement programs, including marketplaces and offers.
• Translate goals into integrated marketing and optimization plans.
• Lead strategy across audience acquisition, digital merchandising, and promotional planning.
• Develop scalable acquisition approaches and customer journeys for pay-for-performance programs.
• Partner with leadership to deliver performance reporting and optimization.

Skills

eCommerce

Direct-to-consumer

Performance marketing

Strategic leadership

Analytics

Communication

Leadership

Education

Bachelor's degree in Marketing/Business/Communications/eCommerce

Tools

Salesforce

Marketing automation

GA4

Ecommerce platforms

Testing tools

Business intelligence

Job description

Resource Innovations is seeking a Director of eCommerce and Customer Acquisition to build and lead our enterprise eCommerce and direct-to-consumer programs. You will drive demand, enrollments, and revenue by shaping customer journeys, digital merchandising, and pay-for-performance strategies across multiple channels.

You will report to the VP of Marketing and collaborate with marketing teams to create scalable programs, dashboards, and structured testing.