Remote Growth Director: Consumer Acquisition

Credit Acceptance Corporation; Southfield (MI); Hybrid; USD 230,000 - 268,000; Full time

Benefits offered by this job

401(K) match

Adoption assistance

Parental leave

Tuition reimbursement

Job summary

Credit Acceptance Corporation seeks a Director of Consumer Acquisition to own the multi-channel growth engine across owned, organic and paid channels. You will define the future acquisition strategy, set targets and investment plans, and lead a team to drive incremental contracts.

You will partner with Digital, Creative, Dealer Marketing and Insights to scale new channels, markets and value propositions while focusing on measured outcomes and cost efficiency.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 10+ years in consumer acquisition, growth or performance marketing with at least 5 years in leadership.
• Proven track record growing consumer acquisition across owned, organic and paid channels.
• Experience owning a significant marketing budget and investment decisions.
• Experience running an experimentation program and measuring incremental impact.
• Experience partnering with digital product, creative and analytics teams.

Responsibilities

• Own the consumer acquisition strategy, growth target and investment plan.
• Allocate budget across owned, organic, paid and new bets with explicit channel tradeoffs.
• Grow owned and organic demand, including search and AI-driven discovery and content strategy.
• Optimize paid demand across search, paid social, affiliates and direct mail toward contract outcomes.
• Lead an acquisition innovation agenda including new channels and markets.
• Act as business owner for acquisition initiatives and seasonal promotions.
• Set goals and briefs for partner teams for Digital, Creative, Dealer Marketing and Insights.
• Build, lead and develop a high-performing team across growth functions.

Skills

Growth marketing leadership

Channel depth

Unit economics

Experimentation & innovation

Critical thinking

Quantitative framing

Executive communication

Cross-functional collaboration

Team leadership

Problem solving

Education

Bachelor’s degree in Marketing/Business

MBA or advanced degree (preferred)

Job description

Credit Acceptance Corporation seeks a Director of Consumer Acquisition to own the multi-channel growth engine across owned, organic and paid channels. You will define the future acquisition strategy, set targets and investment plans, and lead a team to drive incremental contracts.

You will partner with Digital, Creative, Dealer Marketing and Insights to scale new channels, markets and value propositions while focusing on measured outcomes and cost efficiency.