Director, E‑Commerce Growth & Strategy

DNAM Brands; Beverly Hills (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

DNAM Brands in Beverly Hills seeks a strategic, data-driven Director of E-Commerce to lead our digital commerce org across multiple fashion and lifestyle brands. You will own the end-to-end e-commerce business, including strategy, P&L performance, customer experience, and tech partnerships, with a focus on Shopify Plus and AI-powered personalization.

You will oversee the Shopify Plus ecosystem, manage internal and external teams, and collaborate with Marketing, Operations, Finance, Creative, and

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, or related field.
• 5+ years of progressive e-commerce leadership experience, preferably within fashion, lifestyle, beauty, or consumer products.
• Proven ownership of a direct-to-consumer e-commerce P&L.
• Extensive experience leading Shopify or Shopify Plus environments.
• Experience managing internal e-commerce teams and external development agencies.
• Strong understanding of Shopify Plus, Google Analytics 4, Paid Digital Marketing, Email & SMS Marketing, SEO & GEO, CRO, and Customer Lifecycle Marketing.
• Experience managing social commerce platforms including TikTok Shop, Shopify, & WhatNot.
• Strong analytical skills with experience forecasting, budgeting, and executive reporting.
• Experience leading website redesigns, digital transformation projects, and technology implementations.
• Familiarity with AI-powered commerce tools, personalization platforms, and modern e-commerce technologies.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Comfortable working in a fast-paced, high-growth entrepreneurial environment.

Responsibilities

• Own the overall e-commerce strategy, roadmap, and annual business plan across all direct-to-consumer channels.
• Manage the end-to-end e-commerce P&L, including revenue, margin, forecasting, budgeting, and profitability.
• Define and monitor KPIs including traffic, conversion rate, AOV, UPT, CAC, LTV, contribution margin, and retention.
• Present monthly and quarterly business reviews with actionable insights and growth recommendations to executives.
• Develop long-term digital growth initiatives aligned with company objectives.
• Lead, mentor, and develop the E-Commerce Manager and team.
• Partner with HR on planning, hiring, onboarding, and performance development.
• Oversee Shopify Plus platform and guide day-to-day execution through the E-Commerce Manager.
• Coordinate merchandising, promotions, launches, and site usability across brands.
• Collaborate with Marketing, Operations, Inventory, and Customer Service for seamless experiences.
• Drive optimization of customer journeys across desktop, mobile, and emergent channels.
• Build dashboards and reporting frameworks for executive visibility.
• Implement AI-powered tools to improve personalization, search, and conversions.
• Stay ahead on AI/digital trends and discovery platforms.

Skills

Leadership

Strategic thinking

Data-driven decisions

Cross-functional collaboration

Communication

Entrepreneurial mindset

Analytical skills

P&L ownership

Education

Bachelor's degree in Business, Marketing, E-Commerce, Digital Commerce, or related field

Tools

Shopify Plus

Google Analytics 4

Email marketing tools

SEO tools

CRO tools

Job description

DNAM Brands in Beverly Hills seeks a strategic, data-driven Director of E-Commerce to lead our digital commerce org across multiple fashion and lifestyle brands. You will own the end-to-end e-commerce business, including strategy, P&L performance, customer experience, and tech partnerships, with a focus on Shopify Plus and AI-powered personalization.

You will oversee the Shopify Plus ecosystem, manage internal and external teams, and collaborate with Marketing, Operations, Finance, Creative, and