Senior E-Commerce Merchandising Lead for Growth (Shopify+)

DNAM Brands; Beverly Hills (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

DNAM Brands seeks a Senior E-Commerce Merchandising Manager to lead onsite merchandising strategy, optimize the digital shopping experience, and drive growth across our Shopify Plus ecosystem.

This role owns day-to-day storefront performance, partners with Marketing, Creative, Planning, Operations, and external developers, and relentlessly optimizes the customer journey across desktop and mobile to boost conversions and AOV.

Qualifications

• 5+ years in e-commerce merchandising.
• Experience with Shopify Plus storefronts.
• Proven CRO and A/B testing track record.
• Strong analytical and data-driven mindset.
• Collaborates effectively across Marketing, Creative, Planning, and Operations.

Responsibilities

• Own day-to-day merchandising strategy across Shopify Plus storefronts.
• Monitor and optimize KPIs: Revenue, Traffic, Conversion, AOV, UPT, RPV, Bounce, Cart/Checkout.
• Lead weekly e-commerce trading meetings with cross-functional teams.
• Execute merchandising updates for product launches, seasonal collections, promotions.
• Collaborate with Planning and Inventory to maximize visibility and sell-through.
• Develop CRO roadmap and oversee experimentation.
• Oversee analytics reporting (GA4, Shopify Analytics) and insights.

Skills

Shopify Plus

E-commerce Merchandising

GA4 Analytics

A/B Testing / CRO

Data-Driven Decision Making

Cross-Functional Collaboration

Education

Bachelor's degree in Business/Marketing or related field

Tools

Shopify

GA4

BI Dashboards

Job description

DNAM Brands seeks a Senior E-Commerce Merchandising Manager to lead onsite merchandising strategy, optimize the digital shopping experience, and drive growth across our Shopify Plus ecosystem.

This role owns day-to-day storefront performance, partners with Marketing, Creative, Planning, Operations, and external developers, and relentlessly optimizes the customer journey across desktop and mobile to boost conversions and AOV.