Director, Digital Strategy & Partnerships

EAB (Education Advisory Board); Richmond (VA); On-site; USD 84,000 - 100,000; Full time

Benefits offered by this job

Health insurance

20+ days PTO

401(k) with match

Wellness programs

Fertility treatment coverage

Job summary

EAB is seeking a Director, Accounts & Strategy to lead digital and web content vision for partner institutions, guiding web strategy, SEO audits, and digital campaigns. You’ll manage cross-functional teams, gather market insights, and drive outcomes aligned with partner goals in a fast-paced environment.

The role emphasizes strategic briefing, onboarding, and expanding scopes of work, with in-person presence in Richmond or DC and up to 15% travel to conferences and campuses.

Qualifications

• 6-8+ years’ experience developing strategies for websites or digital products or services.
• 5+ years of account management experience, preferably with an emphasis in digital channels.
• Strong understanding of, and ability to stay current with, digital trends and technologies.
• Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations.
• Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization, including executive leadership.
• Proven experience with successful product and service launches.
• Experience launching and tracking performance of a web campaign.
• A flexible, collaborative, and positive mindset.
• Strong interest to work in a fast-paced, start-up environment.
• Ability to handle multiple and simultaneous deadlines.
• Willingness to travel domestically approximately 10-15% and a valid U.S. drivers license.

Responsibilities

• Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape.
• Gather, understand, synthesize, and communicate critical information about our clients’ products, market, competitors, and customers, pulling insights from a variety of sources to ensure design with a big picture view.
• Ensure Web Visibility and Strategy services exceed expectations and that delivery is on strategy and meets partner goals.
• Set the long-term vision and strategy for our partners’ digital products and services and write strategic briefing documents.
• Play an active role in growing the scope of work for accounts and lead partner onboarding and initial discovery sessions, revisiting goals quarterly/annually to roadmap plans.
• Deliver clear and concise communication with internal teams and ensure everyone is on the same page for the project with clear actions and timelines.
• Represent EAB and the Web Visibility and Strategy team at industry conferences and networking events.
• Stay abreast of consumer trends and behaviors across generations and technologies.
• Partner with and report to the senior director of the team to identify partner opportunities, scope projects, and find solutions to internal and external challenges.
• Share partner status at internal Web Visibility and Strategy traffic meetings and through other team channels.
• Up to 10 - 15% - maximizing activities at national meetings and conferences as well as campus visits where applicable.

Skills

Web strategy

Account management

Digital trends

Analytics & insights

Cross-functional collaboration

Executive communication

Product launches

Web campaigns

Travel readiness

Strategy development

Customer insights

Tools

Google Analytics

Google Data Studio

Google Search Console

Job description

EAB is seeking a Director, Accounts & Strategy to lead digital and web content vision for partner institutions, guiding web strategy, SEO audits, and digital campaigns. You’ll manage cross-functional teams, gather market insights, and drive outcomes aligned with partner goals in a fast-paced environment.

The role emphasizes strategic briefing, onboarding, and expanding scopes of work, with in-person presence in Richmond or DC and up to 15% travel to conferences and campuses.