Director, Accounts & Strategy

EAB; Richmond (VA); Hybrid; USD 84,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days PTO annually

401(k) retirement plan

Health savings / flexible spending

Parental leave

Job summary

EAB is seeking a Director of Accounts & Strategy to lead digital content vision for partner Web Visibility and Strategy services. The role emphasizes website content strategy, SEO audits, and cross-functional leadership.

The hire will manage accounts, coordinate discovery sessions, and shape long-term digital roadmaps in a fast-paced environment. Ideal candidates bring 6–8+ years in website/digital strategy and 5+ years in account management, with strong analytics and communication skills.

Qualifications

• 6-8+ years' experience developing strategies for websites or digital products or services.
• 5+ years of account management experience, preferably with an emphasis in digital channels.
• Strong understanding of, and ability to stay current with, digital trends and technologies.
• Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations.
• Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization, including executive leadership.
• Willingness to travel domestically approximately 10-15% and a valid U.S. driver's license.

Responsibilities

• Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape.
• Gather, understand, synthesize, and communicate critical information about clients' products, market, competitors, and customers.
• Ensure Web Visibility and Strategy services exceed expectations and delivery is on strategy and meets partner goals.
• Set the long-term vision and strategy for partners' digital products and services and write strategic briefing documents.
• Play an active role in growing the scope of work for accounts and lead partner onboarding and discovery sessions.

Skills

Web/digital strategy

Account management

Digital analytics

Stakeholder communication

Product launches

Web campaigns

Tools

Google Analytics

Google Data Studio

Google Search Console

Job description

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

The Role in Brief

Director, Accounts & Strategy

The Director, Accounts & Strategy will serve as the primary contact and ultimate point of accountability responsible for leading digital and web content vision with the Web Visibility and Strategy's clients (partners) and cross-departmental EAB teams, from strategy through execution, ensuring connectedness across multiple Web Visibility and Strategy and EAB service offerings.

This role will be focused on best-in-class partnership management, working closely with cross-functional teams; range of work for this role includes managing a variety of digital product offerings including website content strategy, SEO/GEO audits, virtual tour integrations, digital media campaigns, and other web-related projects. The successful candidate will have a solid applicable understanding of how a website functions and attracts traffic, be relentlessly focused on successful outcomes for our partner's web-related needs, and comfortable in a fast-paced, still-evolving entrepreneurial environment.

This hire may be based in Washington DC or Richmond, VA., and requires regular in-person presence in the office, generally at least two days per week.

Primary Responsibilities

• Lead partner meetings, build strategies, and be a respected advisor for the partner on all aspects of their web and digital landscape
• Gather, understand, synthesize, and communicate critical information about our clients' products, market, competitors, and customers, pulling insights from a variety of sources (e.g., user testing results, market trends, competitive research, analytics, etc.) to ensure that we are designing and building with a clear view of the big picture and context
• Ensure Web Visibility and Strategy services exceed expectations and that delivery is on strategy and meets partner goals
• Set the long-term vision and strategy for our partners' digital products and services and write strategic briefing documents that clearly communicate those expectations and goals
• Play an active role in growing the scope of work for accounts and lead partner onboarding and initial discovery sessions, revisiting goals quarterly/annually to roadmap plans
• Deliver clear and concise communication with internal teams and ensure everyone is on the same page for the project with clear actions and timelines
• Manage and mentor assigned account managers [JL1] and planners as the team grows
• Represent EAB and the Web Visibility and Strategy team at industry conferences and networking events
• Stay abreast of consumer trends and behaviors across generations and technologies
• Partner with and report to the senior director of the team to identify partner opportunities, scope projects, and find solutions to internal and external challenges
• Share partner status at internal Web Visibility and Strategy traffic meetings and through other team channels
• Up to 10 - 15% - maximizing activities at national meetings and conferences as well as campus visits where applicable

Basic Qualifications

• 6-8+ years' experience developing strategies for websites or digital products or services
• 5+ years of account management experience, preferably with an emphasis in digital channels
• Strong understanding of, and ability to stay current with, digital trends and technologies
• Experience pulling insights from user and market research, analytics, digital maturity assessments, and competitive analysis to develop strategic recommendations
• Experience effectively communicating vision, goals, and strategic recommendations to stakeholders and cross-functional team members at various levels of an organization, including executive leadership
• Proven experience with successful product and service launches
• Experience launching and tracking performance of a web campaign
• A flexible, collaborative, and positive mindset
• Strong interest to work in a fast-paced, start-up environment
• Ability to handle multiple and simultaneous deadlines
• Willingness to travel domestically approximately 10-15% and a valid U.S. drivers license

Ideal Qualifications

• Current understanding of website design and development methodologies
• Current understanding of popular technologies and emerging platforms
• Experience with customer journey mapping, content strategy, and analytics
• Experience using Google Analytics, Google Data Studio, and Google Search Console
• Experience working in the education industry
• Commitment to continuous learning and to contributing to a collaborative and welcoming culture grounded in fairness, authenticity, and belonging in support of EAB's mission, values, and aspirations

We encourage you to apply if this is a role you would be passionate about doing every day.

Compensation

The anticipated starting salary (base) range for this role is $83,500 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits

Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities

Benefits kick in day one; learn more at eab.com/careers/benefits.

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.