Senior Director, Digital Merchandising & Growth

Solomon Page; Boston (MA); On-site; USD 225,000 - 250,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Solomon Page is representing an elite fitness brand seeking a Senior Director of Digital Merchandising to own the end-to-end digital shopping journey and drive revenue, conversions, and loyalty. This leader will balance brand storytelling with data-driven optimization and will scale a high-growth DTC business.

The role requires 12+ years in ecommerce merchandising, 5+ years leading teams, deep Shopify/Plus experience, and a track record of AI-enabled, personalized commerce with strong

Qualifications

• 12+ years in ecommerce/digital merchandising leadership with revenue accountability.
• 5+ years leading high-performing teams in a DTC or omnichannel setting.
• Deep expertise in site merchandising, discovery, search, personalization & CRO.
• Significant Shopify/Shopify Plus experience; CMS and content governance know-how.
• Hands-on with PLP providers (Nosto, Bloomreach, Algolia) and personalization (Monetate, Adobe Target).
• Proficient in A/B/multivariate testing (Optimizely, VWO, Adobe Target).
• Knowledge of AI-powered merchandising concepts and predictive ranking.
• Experience with onsite search strategy, taxonomy, filters, and zero-result handling.
• Collaboration with Creative/Marketing on imagery, content hierarchy, and visuals.
• Footwear/apparel or consumer lifestyle brand experience preferred.

Responsibilities

• Own the digital site merchandising strategy to drive revenue, conversion and brand goals.
• Lead merchandising across homepage, PLPs, onsite search, PDPs, navigation and promos.
• Develop seasonal strategies, calendars, launches, and dynamic collections.
• Set best practices for assortment presentation, taxonomy, filters, and discovery.
• Own onsite search relevance, synonyms, ranking rules and zero-result experiences.
• Evaluate and optimize PLP service providers and merchandising platforms.
• Lead AI-enabled merchandising roadmap and personalized content across journeys.
• Drive robust A/B/multivariate testing with hypotheses and experiments.
• Use analytics to identify opportunities and guide merchandising decisions.
• Partner with Creative/Brand Marketing on photography and visual standards.
• Collaborate with CRM/Analytics to connect merchandising with segmentation and lifecycle.
• Coordinate with cross-functional teams to deliver scalable site experiences.
• Develop executive reporting connecting actions to revenue, AOV, and LTV.
• Build scalable processes, governance, and backplans for seasonal launches.
• Recruit, develop, and mentor a high-performing Site Merchandising team.

Skills

Ecommerce leadership

Shopify Plus

Personalization

AB testing

AI merchandising

Product discovery

Cross-functional leadership

GA4 analytics

Tableau/Looker

Tools

Nosto

Bloomreach

Algolia

Monetate

Adobe Target

Optimizely

VWO

Tableau

Looker

Job description

Solomon Page is representing an elite fitness brand seeking a Senior Director of Digital Merchandising to own the end-to-end digital shopping journey and drive revenue, conversions, and loyalty. This leader will balance brand storytelling with data-driven optimization and will scale a high-growth DTC business.

The role requires 12+ years in ecommerce merchandising, 5+ years leading teams, deep Shopify/Plus experience, and a track record of AI-enabled, personalized commerce with strong