Remote Senior Digital Marketing Lead

Cox Enterprises, Inc.; United States; Remote; USD 74,000 - 111,000; Full time

Benefits offered by this job

Competitive salary

Bonus/incentive plans

Healthcare

401(k) retirement plans

Professional development

Parental leave

Pet insurance

Employee discounts

Job summary

Cox Automotive is seeking a Senior Specialist, Digital Marketing / Communications - Email, SMS & Organic Social to operate and optimize multi-brand campaigns for the enterprise B2B portfolio. You will own end-to-end channel execution across email, SMS and organic social, with a focus on audience strategy, testing and performance analysis.

The role collaborates with 82 auction locations and cross-functional teams to translate business goals into high-performing campaigns, adopt innovative channel

Qualifications

• Bachelor's degree in related discipline and 4+ years in digital marketing.
• Proven experience in email, SMS and social media execution across multiple brands.
• Strong deliverability, segmentation, journey design and automation skills.

Responsibilities

• Execute end-to-end email campaigns including segmentation, journey design, content optimization, QA, deployment and post-send analysis.
• Design nurture programs and progressive profiling to improve personalization.
• Coordinate SMS and email orchestration to optimize cross-channel sequences.
• Develop organic social content across LinkedIn, Facebook, Instagram and other platforms and monitor performance.
• Perform cross-channel analytics, build dashboards and share actionable insights.

Skills

Email marketing

SMS marketing

Social media management

Campaign execution

Analytics

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

HTML/CSS

Job description

Cox Automotive is seeking a Senior Specialist, Digital Marketing / Communications - Email, SMS & Organic Social to operate and optimize multi-brand campaigns for the enterprise B2B portfolio. You will own end-to-end channel execution across email, SMS and organic social, with a focus on audience strategy, testing and performance analysis.

The role collaborates with 82 auction locations and cross-functional teams to translate business goals into high-performing campaigns, adopt innovative channel