Associate Director, Digital Marketing & Platforms

University of Vermont Foundation; Burlington (VT); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Comprehensive health plan

Dental insurance

Vision insurance

Life insurance

Paid time off

403(b) plan with immediate vesting

Tuition remission

Job summary

The University of Vermont Foundation seeks an Associate Director of Marketing to lead digital platforms, including the website, email marketing, and texting, to advance philanthropy and alumni engagement. This role serves as the subject matter expert for digital communications, guiding strategy, governance, and optimization across channels.

Reporting to the Executive Director of Marketing, you will oversee content updates, analytics, and campaign performance, partnering with teams to improve

Qualifications

• Experience managing content within a website CMS and governance processes.
• Experience creating, deploying, and evaluating email marketing campaigns.
• Experience using analytics tools to measure performance and inform decisions.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.
• Strong written and verbal communication skills.
• Design sensibilities aligned with branding guidelines.
• Collaborative approach across teams and DEI-focused mindset.

Responsibilities

• Lead, maintain, and optimize the organization's website to improve user experience and fundraising outcomes.
• Own email marketing standards, templates, and best practices to boost engagement and conversions.
• Develop audience segmentation and testing plans to inform campaigns and analytics dashboards.
• Provide strategic guidance and support across teams; ensure privacy and compliance in communications.
• Oversee texting platforms strategy and governance to extend outreach and engagement.
• Monitor performance metrics and produce reporting to drive continuous improvement.
• Collaborate with fundraising, alumni engagement, and events teams on digital campaigns.

Skills

CMS management

Email marketing

Analytics tools

Project management

Communication skills

Branding & design

Cross-functional collaboration

DEI commitment

Education

Bachelor's degree

2–3 years digital marketing/communications

Job description

The University of Vermont Foundation seeks an Associate Director of Marketing to lead digital platforms, including the website, email marketing, and texting, to advance philanthropy and alumni engagement. This role serves as the subject matter expert for digital communications, guiding strategy, governance, and optimization across channels.

Reporting to the Executive Director of Marketing, you will oversee content updates, analytics, and campaign performance, partnering with teams to improve