Director of Database Marketing | Casino

Pentasia; Chicago (IL); Hybrid; USD 170,000 - 230,000; Full time

Benefits offered by this job

Bonus

Relocation package

Job summary

Pentasia represents a fast-growing US gaming operator seeking a Director of Database Marketing to lead a critical, revenue-driving function as the property scales. You will shape customer strategy, own the database marketing roadmap, and partner with executive leadership to optimize reinvestment and lifecycle programs.

The role requires a strategic, data-driven leader with a track record in casino marketing, strong SQL skills, and experience managing budgets and teams.

Qualifications

• 5+ years in casino database marketing, CRM, or gaming analytics
• Proven ability in forecasting, budgeting, and performance modeling
• Strong leadership, communication, and stakeholder management skills

Responsibilities

• Own and lead the database marketing strategy with reinvestment optimization and lifecycle management
• Develop and execute data-driven campaigns across Direct Mail, Email, SMS, and VIP programs
• Oversee segmentation, campaign execution, analytics, and performance optimization
• Drive customer acquisition, retention, and loyalty using advanced data insights
• Manage database integrity, usability, and campaign effectiveness
• Lead campaign analysis including ROI, player value, and revenue trends for senior leadership
• Produce executive reporting, forecasting models, and performance insights
• Collaborate with Marketing, IT, and leadership to align strategies
• Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives
• Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst)

Skills

SQL

CRM

Leadership

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Analytics, or Computer Science

Tools

SQL

Job description

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property.

This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations.

This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance.

Key Responsibilities

• Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management
• Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs
• Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization
• Drive customer acquisition, retention, and loyalty strategies using advanced data insights
• Manage and improve database integrity, usability, and campaign effectiveness
• Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership
• Produce executive-level reporting, forecasting models, and performance insightsCollaborate cross-functionally with Marketing, IT, and senior leadership to align strategies
• Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives
• Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst)

Candidate Profile

• Proven experience as a strategic database marketing leader, not just execution-focused
• Strong expertise in player reinvestment strategy and lifecycle marketing
• Demonstrated experience managing marketing budgets and driving ROI
• Background in casino gaming, loyalty marketing, or data-driven environments
• Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches
• Experience supporting new property openings or major business transformations is a plus

Requirements

• 5+ years’ experience in casino database marketing, CRM, or gaming analytics
• Strong technical skills including SQL and database querying
• Experience in campaign analytics, reporting, and customer segmentation
• Proven ability in forecasting, budgeting, and performance modeling
• Strong leadership, communication, and stakeholder management skills
• Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field

Why Apply?

• Join at a pivotal stage of property development and expansion
• Take ownership of a critical, high-visibility marketing function
• Work directly with senior leadership to shape customer and revenue strategy
• Opportunity to build and evolve a best-in-class database marketing function
• Strong Base + Bonus & Relocation Package