Casino Data & Marketing Analytics Lead

Mesquite Gaming Employment Center; Mesquite (NV); On-site; USD 80,000 - 120,000; Full time

Job summary

Mesquite Gaming Employment Center in Mesquite, NV seeks a Casino Database Marketing Manager to design, execute, and analyze marketing initiatives across casino, hotel, and related operations. The role involves validating data proofs for direct mail and maintaining data integrity of the customer database.

You will collaborate with internal departments and external vendors, with proficiency in Excel, SQL, and Power BI to provide actionable insights for decision-making and KPI reporting.

Qualifications

• Strong background in data management and analytics, with experience in gaming or hospitality.
• Proficiency in data analysis tools such as Excel, SQL, and Power BI.
• Ability to translate data findings into actionable marketing insights.

Responsibilities

• Manage planning, development, production, and targeting for all mass and direct marketing efforts.
• Use SQL and databases to analyze data sources and extract required information.
• Develop ad-hoc analyses, dashboards, and reporting tools to track KPIs and provide insights.
• Support marketing initiatives with data-driven strategies to boost engagement and performance.
• Review results of marketing initiatives and recommend improvements to campaigns and analyses.
• Maintain data integrity of the customer database and ensure accurate segmentation.

Skills

SQL

Data analysis

Excel

Power BI

Tools

Power BI

SQL

Job description

Mesquite Gaming Employment Center in Mesquite, NV seeks a Casino Database Marketing Manager to design, execute, and analyze marketing initiatives across casino, hotel, and related operations. The role involves validating data proofs for direct mail and maintaining data integrity of the customer database.

You will collaborate with internal departments and external vendors, with proficiency in Excel, SQL, and Power BI to provide actionable insights for decision-making and KPI reporting.