Director, CRM & Customer Intelligence (AI‑Powered)

SRS Distribution - McKinney; McKinney (TX); On-site; USD 140,000 - 210,000; Full time

Job summary

SRS Distribution - McKinney is seeking a Director, CRM Product & Customer Intelligence to own the vision and roadmap for our Salesforce-driven customer platforms, aligning with sales, service, marketing, and operations to deliver measurable business outcomes. You will manage the backlog and define outcomes that drive revenue.

Based in McKinney, TX, this role requires 25% travel, four days per week onsite at the corporate office.

Qualifications

• Proven success in product ownership or product management, including CRM/Salesforce platforms.
• Demonstrated success owning a roadmap and backlog and delivering measurable business outcomes.
• Strong understanding of CRM, customer data/intelligence, and how to translate it into value.
• Experience establishing platform governance and prioritization across competing stakeholders.
• Experience leveraging AI‑driven customer intelligence to inform product strategy and serve customers better.
• Ability to synthesize business requirements and translate them into user stories and technical requirements.
• Familiarity with Agile/Scrum delivery methodologies.
• Excellent communication and executive stakeholder‑management skills.
• Data‑driven approach to measuring ROI, adoption, and platform health.
• Working familiarity with Salesforce Sales Cloud and Service Cloud, Snowflake/SQL, and React-based apps.

Responsibilities

• Own the product vision, roadmap, and prioritized feature backlog for Salesforce and related apps.
• Partner with sales, service, marketing, and operations to capture business needs and priorities.
• Write epics, user stories, and acceptance criteria with clear definition of done.
• Understand teams and processes to design optimal features and workflows.
• Own data and customer‑intelligence strategy on the platform, including AI use cases.
• Define and track ROI, adoption, and value realization for platform investments.
• Establish platform governance and manage vendor/licensing decisions.
• Communicate roadmap and progress to executives and stakeholders.

Skills

CRM / Salesforce

Roadmap ownership

Backlog management

Stakeholder management

Revenue-focused product

AI in customer intelligence

Requirements writing

Agile / Scrum

Executive communication

Data-driven decision making

Education

Bachelor's degree in Business, Computer Science, Engineering, or related field

MBA or advanced degree desirable

Tools

Salesforce Sales Cloud

Salesforce Service Cloud

Snowflake/SQL

React-based web applications

Job description

SRS Distribution - McKinney is seeking a Director, CRM Product & Customer Intelligence to own the vision and roadmap for our Salesforce-driven customer platforms, aligning with sales, service, marketing, and operations to deliver measurable business outcomes. You will manage the backlog and define outcomes that drive revenue.

Based in McKinney, TX, this role requires 25% travel, four days per week onsite at the corporate office.