Director, Conversion Rate Optimization (Fully Remote)

Siege Media; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Siege Media is seeking a Senior CRO Lead to own the strategy and results for a portfolio of client sites. You will lead the CRO practice, build and scale the team, and partner with SEO, content, and analytics to maximize conversions.

You will run rigorous A/B and multivariate tests, perform research-led optimization on low-traffic sites using user testing and surveys, and turn findings into wireframes, copy, and acceptance criteria for design and development.

Qualifications

• 6+ years of CRO or experimentation experience in an agency setting.
• Strong knowledge of statistics and user experience judgment.
• Experience building a service, playbook, or team from scratch is a plus.

Responsibilities

• Lead the CRO practice and own strategy and results for a portfolio of clients.
• Build and grow the team as the service scales.
• Partner with SEO, content, and analytics teams to maximize conversions.
• Run A/B and multivariate programs with sound test design and analysis.
• Conduct research-led optimization for low-traffic sites using user testing, session replay, and surveys.
• Turn findings into wireframes, copy, and acceptance criteria for design and dev implementation.

Skills

CRO

Experimentation

Statistics

UX judgment

Client-facing

Job description

• Lead the CRO practice and own strategy and results for a portfolio of clients.
• Build and grow the team as the service scales.
• Partner with SEO, content, and analytics teams to maximize conversions.

What You'll Do:

• Run A/B and multivariate programs with sound test design and analysis.
• Conduct research-led optimization for low-traffic sites using user testing, session replay, and surveys.
• Turn findings into wireframes, copy, and acceptance criteria for design and dev implementation.

What We're Looking For:

• 6+ years of CRO or experimentation experience with client-facing agency work.
• Strong statistics knowledge and UX judgment.
• Experience building a service, playbook, or team from scratch is a strong plus.

Siege Media is a full-service GEO/AI search agency. The company values a remote, collaborative culture and is expanding into a new CRO practice.