CRO / Landing Page Optimization Specialist

Hire Emerald; United States; Remote; USD 38,000 - 51,000; Full time

Job summary

Hire Emerald is seeking a CRO & Landing Page Specialist for a fully remote, Latin America-based freelance contractor role with a focus on lead generation and conversion optimization. The role emphasizes understanding user motivation and continuously improving the journey from interest to conversion through structured experiments.

You’ll work with copywriters, designers, and paid media teams to test hypotheses, analyze behavioral data, and translate results into actionable improvements.

Qualifications

• Professional experience in Conversion Rate Optimization, landing-page optimization, or funnel optimization.
• Strong hands-on experience with lead-generation funnels.
• Proven ability to improve landing-page and funnel conversion performance.
• Deep understanding of what motivates users to click, engage, submit forms, and convert.
• Hands-on experience designing, executing, and analyzing A/B tests.
• Strong analytical and problem-solving skills.
• Strong understanding of conversion psychology, user behavior, and persuasive messaging.
• Ability to analyze marketing, funnel, and conversion data.
• Experience identifying friction points throughout a customer journey.
• Experience continuously optimizing campaigns rather than one-time page launches.
• Ability to clearly explain testing hypotheses, findings, and recommendations.
• Professional English communication skills.
• Ability to work independently in a fully remote environment.

Responsibilities

• Build and optimize landing pages designed to generate qualified leads.
• Analyze user behavior throughout the conversion funnel.
• Identify friction points that reduce click-through rates, form completion, or conversions.
• Develop data-driven hypotheses for improving landing-page and funnel performance.
• Plan, launch, and evaluate A/B and multivariate tests.
• Optimize headlines, messaging, calls to action, page structure, forms, layouts, and other conversion elements.
• Analyze conversion data and prioritize experiments based on potential business impact.
• Continuously improve click-through rates, lead volume, conversion rates, and cost efficiency.
• Review heatmaps, session recordings, funnel analytics, and behavioral data to identify opportunities.
• Collaborate closely with copywriters, designers, paid media specialists, marketers, and other stakeholders.
• Translate performance data into clear recommendations and actionable next steps.
• Maintain an organized experimentation roadmap and testing backlog.
• Document test results, insights, and learnings.
• Apply successful learnings across additional campaigns, landing pages, and funnels.
• Help develop scalable CRO frameworks and best practices as the organization grows.

Skills

CRO

Landing pages

Funnel optimization

A/B testing

Data-driven

Lead gen funnels

Analytics

English (pro)

Remote work

Copy collaboration

Job description

Location: Remote – Latin America
Work Arrangement: Fully Remote
Employment Type: Full-Time Independent Contractor
Industry: Digital Marketing / Performance Marketing / Lead Generation
Compensation: $4,000 USD per month
Schedule: Full-Time | U.S. business hours
English Proficiency: Professional English required

About the Company

Our client is a fast-growing U.S.-based digital marketing company helping local and home service businesses generate qualified leads, strengthen their online presence, and grow through innovative digital marketing strategies.

The organization operates in a highly performance-driven environment where experimentation, measurable results, speed, and continuous optimization are central to how the company works.

As the business continues to scale, the team is investing heavily in improving conversion performance across landing pages, funnels, campaigns, and the overall customer acquisition journey.

About the Role

We are looking for an experienced CRO & Landing Page Specialist with deep expertise in lead generation, conversion-focused landing pages, and funnel optimization.

The core objective of this position is simple: understand what motivates users to take action and continuously improve the journey from initial interest through conversion.

This is not simply a landing page design role.

We are looking for someone who thinks analytically, understands consumer psychology, develops clear hypotheses, runs structured experiments, and uses data to continuously improve conversion performance.

The ideal candidate is equally comfortable analyzing a funnel, identifying friction, developing an A/B test, optimizing messaging, reviewing behavioral data, and translating results into actionable improvements.

What You’ll Do

• Build and optimize landing pages designed to generate qualified leads.

• Analyze user behavior throughout the conversion funnel.

• Identify friction points that reduce click-through rates, form completion, or conversions.

• Develop data-driven hypotheses for improving landing-page and funnel performance.

• Plan, launch, and evaluate A/B and multivariate tests.

• Optimize headlines, messaging, calls to action, page structure, forms, layouts, and other conversion elements.

• Analyze conversion data and prioritize experiments based on potential business impact.

• Continuously improve click-through rates, lead volume, conversion rates, and cost efficiency.

• Review heatmaps, session recordings, funnel analytics, and behavioral data to identify opportunities.

• Collaborate closely with copywriters, designers, paid media specialists, marketers, and other stakeholders.

• Translate performance data into clear recommendations and actionable next steps.

• Maintain an organized experimentation roadmap and testing backlog.

• Document test results, insights, and learnings.

• Apply successful learnings across additional campaigns, landing pages, and funnels.

• Help develop scalable CRO frameworks and best practices as the organization grows.

Qualifications

Required

• Professional experience in Conversion Rate Optimization, landing-page optimization, or funnel optimization.

• Strong hands‑on experience with lead-generation funnels.

• Proven ability to improve landing-page and funnel conversion performance.

• Deep understanding of what motivates users to click, engage, submit forms, and convert.

• Hands‑on experience designing, executing, and analyzing A/B tests.

• Strong analytical and problem-solving skills.

• Strong understanding of conversion psychology, user behavior, and persuasive messaging.

• Ability to analyze marketing, funnel, and conversion data.

• Experience identifying friction points throughout a customer journey.

• Experience continuously optimizing campaigns rather than relying on one-time page launches.

• Ability to clearly explain testing hypotheses, findings, and recommendations.

• Professional English communication skills.

• Ability to work independently in a fully remote environment.

Preferred

• Experience using landing-page builders, funnel platforms, or CMS tools.

• Experience with web analytics and behavioral analytics platforms.

• Familiarity with heatmaps, session recordings, click tracking, and user-behavior analysis.

• Strong understanding of direct-response marketing principles.

• Experience working closely with paid media or performance marketing teams.

• Experience optimizing form completion rates and lead quality.

• Understanding of customer acquisition costs, cost per lead, and conversion economics.

• Experience with high-volume lead-generation campaigns.

• Familiarity with tools such as Google Analytics, Microsoft Clarity, Hotjar, VWO, Optimizely, Unbounce, Webflow, or similar platforms.

• Experience within digital marketing agencies, local services, or performance-driven businesses.

What We’re Looking For

We are looking for someone who is:

• Data-driven: You use evidence rather than assumptions to make decisions.

• Experiment-oriented: You constantly look for opportunities to test and improve.

• Analytical: You enjoy understanding why users behave the way they do.

• Conversion-focused: You evaluate pages and funnels based on business results, not aesthetics alone.

• Curious: You continually ask why something is or is not converting.

• Commercially minded: You understand the relationship between conversion rates, lead quality, acquisition costs, and revenue.

• Detail‑oriented: Small changes matter, and you pay attention to them.

• Proactive: You identify optimization opportunities without waiting for someone else to point them out.

• Collaborative: You can work effectively with designers, copywriters, marketers, and performance teams.

• Results-driven: You care about measurable improvements and business impact.

How Success Is Measured

Success in this role will be measured through:

• Landing-page conversion rate.

• Funnel click-through rate.

• Lead-generation volume.

• Cost per lead.

• Form completion rate.

• Lead quality.

• Experiment velocity.

• Number of meaningful tests launched.

• Percentage of tests producing successful or actionable learnings.

• Implementation of successful CRO insights across additional campaigns and funnels.

• Overall improvement in conversion economics.

Why Join Us

• Join a fast-growing, performance-focused digital marketing organization.

• Own high-impact conversion initiatives that directly influence business results.

• Work across landing pages, funnels, user behavior, testing, and lead generation.

• Collaborate closely with talented marketing, creative, and performance teams.

• Work in an environment where experimentation and continuous improvement are strongly encouraged.

• Have significant autonomy to identify opportunities, test ideas, and improve performance.

• Develop broader responsibilities as the organization continues to scale.

Growth Opportunity

Internal promotion is an important part of the company's culture.

High-performing team members are encouraged to expand their responsibilities, develop new skills, and pursue leadership opportunities as the organization grows.

The successful candidate should be excited about becoming a key contributor to the company's conversion strategy and taking on broader optimization and performance responsibilities over time.

This is a remote/telecommute position.