Director, Commerce Strategy — Hybrid Growth Leader

twentysix; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Job summary

VML in New York seeks a Director, Commerce Strategy to lead client strategic work, translating insights into growth plans across retail and digital channels. You will mentor teams, shape narratives, and drive high-impact commerce strategies with rigorous execution. This role blends strategy leadership with hands-on collaboration across creative, media, and client teams.

The position offers a hybrid work model and a competitive compensation package reflecting US market norms.

Qualifications

• Education: Bachelor’s degree in advertising, Communications, Marketing or related field.
• Leadership Experience: 2–3+ years managing direct reports.
• Strategy Experience: 7–10 years in omnichannel retail strategy or related field.
• Industry Background: Experience in agency, CPG, research or consulting preferred.
• Retail IQ: Deep understanding of top U.S. retailers and marketing strategies.
• Technical Skills: Experience with database tools and data-driven insights.
• Communication: Exceptional storytelling and client management abilities.

Responsibilities

• Set the strategic agenda for client portfolios and identify growth levers.
• Advise clients with provocative, consultative perspectives on business models.
• Translate insights into narratives and actionable jobs-to-be-done.
• Uphold high standards of strategic rigor across briefs, roadmaps, and narratives.
• Synthesize complex challenges into clear strategic frameworks.
• Conduct market research and competitive audits using MRI Simmons, Mintel, Infegy, and YPulse.
• Leverage data to size opportunities and inform retail engagement strategies.
• Develop omnichannel strategies across in-store, online, social, and email.
• Draft compelling case studies for industry awards to demonstrate impact.
• Partner with Media and Growth Strategy teams for optimization insights.
• Integrate AI tools and prompting into strategic workflows.

Skills

Strategy experience

Retail IQ

Leadership experience

Communication

Storytelling

Technical skills

Industry background

Education

Bachelor’s degree in advertising, Communications, Marketing, or related field

Tools

MRI Simmons

Mintel

Job description

VML in New York seeks a Director, Commerce Strategy to lead client strategic work, translating insights into growth plans across retail and digital channels. You will mentor teams, shape narratives, and drive high-impact commerce strategies with rigorous execution. This role blends strategy leadership with hands-on collaboration across creative, media, and client teams.

The position offers a hybrid work model and a competitive compensation package reflecting US market norms.