Strategic Lead — Commerce & Growth

twentysix; Chicago (IL); Hybrid; USD 120,000 - 200,000; Full time

Job summary

VML in Chicago seeks a Director, Commerce Strategy to lead omnichannel commerce strategy for client partners. The role requires translating insights into strategic narratives and guiding senior stakeholders through growth opportunities.

You will mentor teams, drive cross-channel planning across in-store, online, social and email, and foster data-driven decision making in a hybrid work model.

Qualifications

• Bachelor's degree in advertising, Communications, Marketing, or a related field.
• Proven leadership experience managing teams and coaching talent.
• Extensive omnichannel retail strategy and engagement marketing background.
• Experience with channel planning across physical and digital touchpoints.
• Strong storytelling skills and ability to translate data into business impact.

Responsibilities

• Lead omnichannel retail strategy for client portfolio.
• Act as senior advisor, identify growth opportunities and craft narratives.
• Develop briefs, roadmaps, and client-ready narratives.
• Mentor and develop strategy team members and thought leadership.
• Collaborate with Creative and Media to align strategy with execution.
• Integrate AI tools to speed insights and drive innovation.

Skills

Leadership

Strategy

Communication

Retail IQ

Data analysis

Presentation

Education

Bachelor's degree

Tools

MRI Simmons

Mintel

Job description

VML in Chicago seeks a Director, Commerce Strategy to lead omnichannel commerce strategy for client partners. The role requires translating insights into strategic narratives and guiding senior stakeholders through growth opportunities.

You will mentor teams, drive cross-channel planning across in-store, online, social and email, and foster data-driven decision making in a hybrid work model.