Commerce Strategy Leader

Digital Agency Jobs

Town of Texas, Fort Worth (WI, TX)

Hybrid

USD 75,000 - 180,000

Full time

8 days ago

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

VML is seeking a Director, Commerce Strategy to serve as the primary strategic lead for our client partners, bridging transformation work with rigorous execution and clear commercial grounding. You will mentor the next generation of strategists, set the standard of strategic output, and translate complex insights into compelling narratives and actionable jobs to be done.

This role supports a hybrid U.S. work model with collaboration across the WPP Open platform to drive award-winning omnichannel

Qualifications

Bachelor’s degree in advertising, communications, marketing, or related field.
2–3+ years of formal leadership experience managing direct reports.
7–10 years in omnichannel retail strategy and engagement marketing.
Experience with channel planning across physical and digital channels.
Exceptional storytelling and ability to translate strategy for senior audiences.

Responsibilities

Set the strategic agenda for client portfolios and growth.
Advise clients with provocative, consultative perspectives.
Translate insights into compelling narratives and jobs-to-be-done.
Lead briefs, roadmaps, and ensure high-quality strategic output.
Develop retail and engagement strategies across in-store, online, social and email.
Draft award-worthy case studies (Effies, WARC, Cannes Lions).
Partner with Media & Growth Strategy to review performance and drive recommendations.
Mentor and develop strategy team members.