Commerce Strategy Director: Growth & Transformation

Digital Agency Jobs; Rogers (AR); Hybrid; USD 75,000 - 180,000; Full time

Job summary

VML seeks a Director, Commerce Strategy to lead strategic client work across brand, retail and digital channels. You will own briefs, craft narratives, and drive rigorous output while mentoring teams through market research and AI-enabled insights.

Based in the United States, this hybrid role sits within a global creative network, delivering data-driven commerce strategies for top brands and pushing for strong business results.

Qualifications

• Education: Bachelor’s degree in advertising, Communications, Marketing, or a related field.
• Leadership Experience: 2-3+ years of formal experience managing direct reports, with coaching experience.
• Strategy Experience: 7-10 years of omnichannel retail strategy and campaign planning.
• Industry Background: Experience within an agency, CPG company, research company, or consulting firm preferred.
• Retail IQ: Experience with top U.S. retailers and marketing strategies.
• Technical Skills: Experience with MRI Simmons, Mintel and sales/panel data platforms.
• Communication: Exceptional storytelling and ability to translate strategy for senior audiences.

Responsibilities

• Set the strategic agenda for client portfolios and identify long-term growth levers.
• Act as senior strategic advisor, challenging business models and identifying opportunities.
• Translate insights into compelling narratives and actionable jobs to be done.
• Direct synthesis of challenges into clear strategic frameworks.
• Develop omnichannel retail strategies across in-store, online, social, email.
• Draft compelling case studies for industry awards to showcase impact.
• Partner with other teams to review performance and translate findings into action.
• Integrate AI tools into strategic workflows to speed insights.
• Own briefing processes for major workstreams and mentor team members.
• Lead internal collaboration to ensure strategic alignment and client value.

Skills

Leadership

Strategy Experience

Industry Background

Retail IQ

Technical Skills

Communication

Education

Bachelor’s degree in advertising/Marketing

Tools

MRI Simmons

Mintel

Job description

VML seeks a Director, Commerce Strategy to lead strategic client work across brand, retail and digital channels. You will own briefs, craft narratives, and drive rigorous output while mentoring teams through market research and AI-enabled insights.

Based in the United States, this hybrid role sits within a global creative network, delivering data-driven commerce strategies for top brands and pushing for strong business results.