Commerce Strategy Leader — Hybrid Growth Architect

VML; Rogers (AR); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML is seeking a Director of Commerce Strategy to lead strategic excellence for client partners, bridging high-level business transformation with rigorous execution. You will mentor the next generation of strategists while defining provocation that is bold yet grounded in commercial reality.

You will set the strategic agenda, translate insights into narratives, and drive omnichannel plans across in-store, online, social, and email channels.

Qualifications

• Bachelor’s degree in advertising, communications or related field.
• 7–10 years of omnichannel retail strategy experience.
• Experience with channel and communications planning across physical and digital touchpoints.
• Strong storytelling and client-facing presentation skills.
• Ability to mentor and develop junior strategists.

Responsibilities

• Set the strategic agenda for client portfolios and growth.
• Translate insights into compelling narratives and actionable jobs to be done.
• Lead synthesis of complex business challenges into clear strategic frameworks.
• Partner with teams to drive omnichannel retail strategies and activation.
• Identify opportunities to grow client business and support pitches.
• Oversee timelines and deliverables across multiple workstreams.
• Mentor and guide junior strategists and ensure quality of work.

Skills

Leadership

Strategic thinking

Storytelling

Communication

Mentorship

Education

Bachelor’s degree in advertising/communications/marketing or related field

Tools

MRI Simmons

Mintel

Job description

VML is seeking a Director of Commerce Strategy to lead strategic excellence for client partners, bridging high-level business transformation with rigorous execution. You will mentor the next generation of strategists while defining provocation that is bold yet grounded in commercial reality.

You will set the strategic agenda, translate insights into narratives, and drive omnichannel plans across in-store, online, social, and email channels.