Director/AVP, Digital Strategy & Social Influence

Kada Recruiting; New York (NY); Hybrid; USD 115,000 - 175,000; Full time

Benefits offered by this job

Performance-based bonuses

Healthcare

Dental and Vision

401K with company match

Generous PTO

Commuter benefits

Job summary

Kada Recruiting is seeking a Director/AVP of Digital for its NYC-based client, a leading PR and digital marketing agency. The role focuses on driving social media, influencer and paid campaigns, with strong analytics and team leadership.

Expect collaboration across internal teams and external vendors to deliver consumer-first campaigns. The ideal candidate has 7+ years in digital, agency background, and at least 3 years in management.

Qualifications

• Minimum 7+ years in digital with emphasis on social media & digital strategy
• Agency experience essential, including collaboration with PR counterparts
• At least 3 years in management roles
• Bachelor's degree in a related field
• Experience in beauty/healthcare/consumer lifestyle is a plus
• Excellent written communication with strong grammar
• Advanced knowledge of social platforms & digital channels
• Familiarity with social media management tools & software
• Strong problem-solving to streamline workflow & growth
• Commitment to exceptional client service in digital/PR environment

Responsibilities

• Oversee workflow across team members, clients, vendors, and freelancers; report to VP/SVP
• Develop client strategies and execute brand campaigns with consumer-first, results-driven approach
• Ideate and run organic and paid social media campaigns, programmatic efforts, and promotions
• Analyze campaign metrics and optimize future efforts aligned with strategy
• Contribute to new business proposals and budgets reflecting innovative strategies
• Lead social media, influencer planning and execution across platforms
• Educate teams and clients on performance metrics for social, display, and influencer initiatives
• Oversee social listening, reporting deliverables, and stay ahead of digital trends
• Mentor junior team members and enhance team capabilities with tools

Skills

Digital strategy

Social media management

Team leadership

Client service

Excellent written communication

Analytics & measurement

Programmatic & paid campaigns

Education

Bachelor's degree in related field

Tools

Hootsuite / Sprout Social

Google Analytics

Microsoft Office

G Suite

Job description

Kada Recruiting is seeking a Director/AVP of Digital for its NYC-based client, a leading PR and digital marketing agency. The role focuses on driving social media, influencer and paid campaigns, with strong analytics and team leadership.

Expect collaboration across internal teams and external vendors to deliver consumer-first campaigns. The ideal candidate has 7+ years in digital, agency background, and at least 3 years in management.