Director, Digital & Social Strategy — Hybrid

twentysix; New York (NY); Hybrid; GBP 79,000 - 100,000; Full time

Benefits offered by this job

Healthcare and wellness plans

401(k) and FSAs

Paid holidays and unlimited PTO

Hybrid work in NYC

Job summary

M Booth & Associates is hiring a Digital Director for the Consumer Lifestyle Team in New York. You will lead social strategies, influencer programs, and cross-functional campaigns spanning PR, influencer and digital work.

The role requires 6+ years of digital and social media experience in agency or in-house settings, with strong client leadership and a talent for mentorship. The position emphasizes hybrid work in the NYC hub and collaborates with creative, digital, and media teams.

Qualifications

• The job requires 6+ years of experience in digital and social media, in an agency setting or in-house.
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks.
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots.
• Strong understanding of social media measurement and tying results to client/business goals.
• Experience overseeing influencer marketing programs/campaigns.
• Experience overseeing paid social programs.
• Experience managing digital initiatives such as web/app development, CRM, and emerging tech.

Responsibilities

• Develop and execute integrated social strategies aligned with business goals.
• Build tailored digital and social playbooks with paid, earned, and organic strategies.
• Stay updated on social trends and translate memes into brand activations.
• Collaborate with creative, digital, and media teams on platform-specific campaigns.
• Inform influencer marketing efforts and build authentic partnerships.
• Lead day-to-day client leadership and provide strategic counsel.
• Mentor and inspire team members; oversee vendor partnerships and community management.
• Develop and monitor KPIs; lead real-time reporting and optimize campaigns.

Skills

6+ years exp social media

Social media strategy

Influencer marketing

Paid social

Content production oversight

Digital initiatives

Communication skills

Project management

Job description

M Booth & Associates is hiring a Digital Director for the Consumer Lifestyle Team in New York. You will lead social strategies, influencer programs, and cross-functional campaigns spanning PR, influencer and digital work.

The role requires 6+ years of digital and social media experience in agency or in-house settings, with strong client leadership and a talent for mentorship. The position emphasizes hybrid work in the NYC hub and collaborates with creative, digital, and media teams.