Director, Audience Recruitment & Event Growth

Fortune Fortune; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Generous parental leave

Dependent care benefits

Commuter benefits

Cell phone plan reimbursement

Job summary

Fortune is seeking a Director, Audience Recruitment to lead audience acquisition for live events and conferences in NYC with hybrid flexibility. The role focuses on developing data-driven marketing strategies to engage executives, drive attendance, and optimize event revenue.

You will oversee CRM, email marketing, paid digital campaigns, and interdepartmental collaboration to align marketing with revenue goals. A strong background in B2B marketing and demand generation is essential.

Qualifications

• 10+ years of audience acquisition or event marketing experience.
• Experience mentoring and developing a marketing team.
• Proven ability to build and manage multi-channel funnels and revenue attribution.
• Strong experience with CRM, marketing automation, and registration platforms.

Responsibilities

• Develop multi-channel audience recruitment strategies with defined target profiles and acquisition goals.
• Lead and prioritize work across the team to ensure high-quality execution.
• Collaborate with events, sales, data, and product teams to align marketing with revenue goals and attendee targets.
• Build and manage marketing funnels from audience identification to attendance.
• Oversee CRM, landing pages, and registration systems to maintain data integrity and reporting accuracy.
• Identify and maintain targeted invitation lists to maximize executive engagement and revenue.
• Lead email marketing including segmentation, messaging, testing, and deliverability.
• Direct paid digital marketing across LinkedIn, Google, and telemarketing; optimize cost per acquisition.
• Analyze campaign performance and translate insights into ROI improvements.
• Coordinate with social media, newsletters, content, and executive outreach to expand reach.
• Set and exceed audience, pipeline, registration, attendance, and revenue targets while managing budgets.

Skills

Audience recruitment

B2B marketing

Demand generation

Team leadership

CRM

Marketing automation

Tools

CRM

Marketing automation

Job description

Fortune is seeking a Director, Audience Recruitment to lead audience acquisition for live events and conferences in NYC with hybrid flexibility. The role focuses on developing data-driven marketing strategies to engage executives, drive attendance, and optimize event revenue.

You will oversee CRM, email marketing, paid digital campaigns, and interdepartmental collaboration to align marketing with revenue goals. A strong background in B2B marketing and demand generation is essential.