Director, Audience Recruitment

Fortune Fortune; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Generous parental leave

Dependent care benefits

Commuter benefits

Cell phone plan reimbursement

Job summary

Fortune is seeking a Director, Audience Recruitment to lead audience acquisition for live events and conferences in NYC with hybrid flexibility. The role focuses on developing data-driven marketing strategies to engage executives, drive attendance, and optimize event revenue.

You will oversee CRM, email marketing, paid digital campaigns, and interdepartmental collaboration to align marketing with revenue goals. A strong background in B2B marketing and demand generation is essential.

Qualifications

• 10+ years of audience acquisition or event marketing experience.
• Experience mentoring and developing a marketing team.
• Proven ability to build and manage multi-channel funnels and revenue attribution.
• Strong experience with CRM, marketing automation, and registration platforms.

Responsibilities

• Develop multi-channel audience recruitment strategies with defined target profiles and acquisition goals.
• Lead and prioritize work across the team to ensure high-quality execution.
• Collaborate with events, sales, data, and product teams to align marketing with revenue goals and attendee targets.
• Build and manage marketing funnels from audience identification to attendance.
• Oversee CRM, landing pages, and registration systems to maintain data integrity and reporting accuracy.
• Identify and maintain targeted invitation lists to maximize executive engagement and revenue.
• Lead email marketing including segmentation, messaging, testing, and deliverability.
• Direct paid digital marketing across LinkedIn, Google, and telemarketing; optimize cost per acquisition.
• Analyze campaign performance and translate insights into ROI improvements.
• Coordinate with social media, newsletters, content, and executive outreach to expand reach.
• Set and exceed audience, pipeline, registration, attendance, and revenue targets while managing budgets.

Skills

Audience recruitment

B2B marketing

Demand generation

Team leadership

CRM

Marketing automation

Tools

CRM

Marketing automation

Job description

Overview

Fortune is hiring a results-driven Director, Audience Recruitment to lead audience acquisition and recruitment for its live events and conferences. This role is responsible for developing and executing innovative, data-driven marketing strategies that engage top executives, drive attendance, build qualified pipelines, and optimize event revenue.

The ideal candidate combines strategic leadership with hands-on execution and brings a strong understanding of B2B sales and marketing, including demand generation, pipeline management, lead qualification, and conversion optimization.

Key Responsibilities

• Develop and lead multi-channel audience recruitment strategies that define target audience profiles, priority segments, acquisition goals, and recruitment tactics for Fortune’s live events and conferences.
• Establish clear goals, prioritize work, support professional growth, and ensure high-quality execution across the team.
• Partner closely with events, sales, marketing, data, and product teams to align marketing activity with revenue goals, attendee acquisition targets, and customer needs.
• Build and manage marketing funnels, from audience identification and outreach through registration and attendance.
• Manage CRM, landing pages, and registration systems to ensure data integrity, campaign setup, audience segmentation, reporting accuracy, and efficient handoffs between marketing and sales.
• Identify, source, validate, and maintain targeted invitation lists that maximize executive engagement, registration, attendance, and revenue potential.
• Oversee email marketing strategy and execution, including audience segmentation, messaging, creative development, list management, scheduling, testing, deliverability, and performance analysis.
• Lead paid digital marketing initiatives across platforms including LinkedIn, Google, and telemarketing, optimizing investment, targeting, reach, conversion, and cost per acquisition.
• Analyze campaign and pipeline performance using data and analytics tools; translate insights into actionable recommendations that improve ROI, conversion rates, attendance, and revenue.
• Collaborate with internal teams on social media, newsletters, content, promotional strategies, and executive outreach to expand reach and engagement.
• Set, manage, and exceed audience, pipeline, registration, attendance, and revenue targets while effectively managing budgets and optimizing marketing spend.
• Lead project planning and workflow across concurrent events and campaigns, ensuring deadlines, priorities, resources, and performance expectations are clearly managed.

Qualifications

• 10+ years of progressive experience in audience acquisition, event marketing, demand generation, B2B marketing, sales, or executive-level engagement.
• Experience mentoring and developing a team of marketing professionals, including marketing managers.
• Demonstrated experience building and managing marketing funnels, with an understanding of lead generation, lead qualification, conversion, customer acquisition, and revenue attribution.
• Strong experience with CRM, marketing automation, and registration platforms.
• Proven success developing and executing multi-channel marketing campaigns across email, paid digital, social media, content, and executive outreach.
• Strong analytical and financial acumen, with the ability to assess marketing and pipeline performance, forecast results, manage budgets, and optimize investment.
• Excellent leadership, interpersonal, and communication skills, with the ability to influence senior executives and collaborate effectively across functions.
• Ability to manage multiple high-priority projects and events with overlapping deadlines while maintaining quality, precision, and strategic focus.
• Willingness to travel and work flexible hours, including evenings and weekends, as required.

Location

This role will be based in our NYC headquarters with hybrid flexibility.

Salary Range

$160,000 - $175,000 base salary, plus eligibility for a 10% discretionary annual bonus. This range is a good faith estimate and may ultimately vary based on a number of relevant factors.

A Few of Fortune’s Perks & Benefits

• 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
• Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
• 401(k) plan
• Generous parental leave
• Dependent care, commuter, and cell phone benefits
• Tuition reimbursement program
• A commitment to an open, inclusive, and diverse work culture

About Fortune

At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.

The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.