Head of Content & Audience Growth Marketing

SilverShoots; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Health insurance

Paid time off

Volunteer days

Job summary

Informa Markets seeks a Director of Content & Audience Marketing in New York to lead audience growth across events and media platforms. You will shape personas, refine audience value propositions, and ensure brand consistency across channels.

You will drive always-on campaigns, guide a marketing team, and collaborate with cross-functional partners to deliver measurable business outcomes and strong audience engagement.

Qualifications

• Proven experience in content and audience marketing with growth focus.
• Ability to build cross-functional relationships across teams.
• Data-driven mindset delivering audience-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills with stakeholders at all levels.

Responsibilities

• Develop and execute a comprehensive content and audience marketing strategy for portfolio growth.
• Lead persona development and maintain audience value propositions across events and media platforms.
• Own always-on campaigns and content marketing to drive engagement and loyalty.
• Own brand identity across channels and ensure alignment with business goals.
• Lead and mentor a marketing team of brand marketers, campaign managers, and social managers.
• Monitor KPIs, optimize strategies with data and feedback, and report to senior leadership.

Skills

Content marketing

Audience growth

Persona development

Brand management

Cross-functional collaboration

Data-driven mindset

Stakeholder influence

Communication skills

Campaign execution

Audience engagement

Job description

Informa Markets seeks a Director of Content & Audience Marketing in New York to lead audience growth across events and media platforms. You will shape personas, refine audience value propositions, and ensure brand consistency across channels.

You will drive always-on campaigns, guide a marketing team, and collaborate with cross-functional partners to deliver measurable business outcomes and strong audience engagement.