Director, Content & Audience Growth — Remote

Informa; City of Niagara Falls (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

PTO plus holidays

Job summary

Informa Markets, a division within Informa, is seeking a Director of Content & Audience Marketing in New York, NY. This senior role leads always-on programs to grow audience, refine personas, and ensure brand consistency across live events and digital platforms.

You will steer cross‑functional collaboration and guide a team of marketers to deliver measurable outcomes. The position emphasizes strategic leadership, data-driven decisions, and a strong focus on audience engagement and market growth

Qualifications

• Proven experience in content and audience marketing in high-paced environment.
• Proven experience in leading organic social and B2B audience growth across diverse segments.
• Strong ability to build cross- functional relationships with commercial, attendee marketing, and insights teams.

Responsibilities

• Develop and execute a comprehensive content and audience marketing strategy across the portfolio.
• Oversee development of personas and audience value proposition for events and media platforms.
• Lead always-on campaigns to build audience loyalty and deliver measurable results.
• Own brand identity across channels and ensure consistent messaging across portfolio.
• Lead and mentor a high-performing marketing team and optimize campaigns based on data and feedback.
• Drive audience acquisition and retention, collaborating with commercial and attendee marketing teams.

Skills

Content marketing

Audience growth

Brand management

Team leadership

Job description

Informa Markets, a division within Informa, is seeking a Director of Content & Audience Marketing in New York, NY. This senior role leads always-on programs to grow audience, refine personas, and ensure brand consistency across live events and digital platforms.

You will steer cross‑functional collaboration and guide a team of marketers to deliver measurable outcomes. The position emphasizes strategic leadership, data-driven decisions, and a strong focus on audience engagement and market growth