Senior Manager Marketing │ Corporate (Springdale, AR)

Tyson Foods; Springdale (AR); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, life, dental, vision benefits

Job summary

Tyson Foods seeks a Senior Manager, Marketing to lead Brand or Digital Marketing, crafting strategies that grow the brand and strengthen the digital footprint while achieving business goals.

The role requires steering campaigns, mentoring a small team, and partnering with Sales, Product Development, and Finance to align marketing with company objectives. Budget oversight includes agencies and media partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Seven+ years of marketing, sales, insights, and/or agency experience in food/CPG industries.
• Excellent verbal and written communication; strong presentation and senior stakeholder delivery.

Responsibilities

• Oversee multiple campaigns and brands, ensuring consistency with business objectives and brand positioning.
• Lead digital marketing strategy including data activation, SEO/SEM, social media, email, and content.
• Coach managers and associates, conduct performance reviews, and mentor team growth.
• Collaborate with Sales, Product Development, and Finance; manage agency partnerships and budgets.

Skills

Brand Marketing

Digital Marketing

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, or related field

MBA preferred

Tools

Nielsen

Mintel

Retail Link

Job description

Job Summary

The Senior Manager, Marketing will lead marketing efforts within either the Brand Marketing or Digital Marketing function. This role is responsible for developing and executing comprehensive marketing strategies that drive brand growth, strengthen digital presence, and achieve business objectives. The ideal candidate will have a strong background in either brand or digital marketing, with a proven track record of leading successful campaigns and managing teams.

Key Responsibilities

• Brand Marketing Focus

  Oversee multiple campaigns and brands simultaneously, ensuring consistency, quality, and alignment with business objectives. Serve as the primary decision-maker for brand positioning, creative direction, and growth strategies for assigned brands or categories. Translate complex consumer insights into actionable creative strategies. Lead cross-functional integration across brand, media, shopper marketing, digital, and communications teams. Coach managers and associates on campaign development and leadership skills. Manage agency partnerships, including negotiations and scope-of-work agreements. Develop and implement brand marketing strategies to enhance brand equity and drive consumer engagement. Oversee the creation and execution of integrated marketing campaigns, including advertising, promotions, and events. Collaborate with cross-functional teams to ensure brand consistency across all customer touchpoints. Analyze market trends and consumer insights to identify opportunities for brand growth. Manage creative agency work and deliverables against approved scopes, overseeing marketing and advertising spend totaling $10 million or more.

• Digital Marketing Focus

  Lead the delivery of strategic initiatives across data activation, digital marketing activation, e-commerce, and commerce marketing, ensuring cross-functional alignment, timely execution, and measurable business impact with a focus on driving volume growth. Lead the development and execution of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing. Manage end-to-end digital marketing campaigns to drive online traffic, engagement, and conversions. Utilize data analytics to measure campaign effectiveness and optimize performance. Stay current on digital marketing trends and emerging technologies to ensure Tyson Foods remains at the forefront of digital innovation. Demonstrate a proven ability to manage projects that are delivered with high quality, on time, and within budget.

• Team Leadership

  Supervise and mentor a team of 2 to 5 direct reports, providing guidance and support to help them achieve their professional goals. Foster a collaborative, inclusive, and high-performing team culture. Conduct regular performance reviews and provide constructive feedback to support employee development.

• Stakeholder Collaboration

  Partner closely with internal stakeholders, including Sales, Product Development, and Finance, to align marketing strategies with business objectives. Build and maintain relationships with external partners, including advertising agencies, media partners, and vendors.

Qualifications

• Education

  Bachelor's degree in Marketing, Business Administration, or a related field required. MBA preferred.

• Experience

  Seven or more years of experience in marketing, sales, insights, and/or agency environments within the food industry or other consumer packaged goods (CPG) organizations. Proven experience developing and executing successful marketing campaigns.

• Communication Skills

  Excellent verbal and written communication skills. Strong presentation and public speaking skills, with the ability to communicate effectively to senior leadership, peers, customers, and other stakeholders.

Special Skills

Demonstrated leadership experience and the ability to lead teams effectively. Strong project management, troubleshooting, and problem-solving skills. Strategic mindset with the ability to leverage both quantitative shopper data and qualitative insights to create customer-focused growth strategies. Ability to influence and lead without direct authority. Skilled at presenting and advocating ideas to decision-makers, including buyers, sales leaders, brand managers, and sales planning teams. Ability to work cross-functionally with multiple brand teams and business units, each with distinct processes and management styles. Experience managing agency relationships from creative concept development through execution. Ability to develop agency assignment briefs, creative briefs, and serve as a strong customer advocate.

Computer Skills

Advanced proficiency in Microsoft Office applications, with a strong emphasis on Excel for data analysis and reporting. Experience with syndicated data platforms such as Nielsen, Mintel, and Retail Link preferred.

Travel Requirements

Ability to travel up to 15% to 20% as needed for marketing production activities and business needs.

AI Responsibilities

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance

Eligible: Yes

Work Shift

1ST SHIFT (United States of America)

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Equal Opportunity

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.

Benefits and Perks

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

Company Culture

Our team members make the difference.

Join us on the journey.

At Tyson, we feed the world like family.

Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

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