Associate Manager Marketing│Corporate (Springdale, AR)

Tyson Foods; Springdale (AR); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Paid time off

401(k) plans

Health, dental, vision and Rx benefits

Job summary

Tyson Foods is seeking an Associate Manager, Marketing to drive Brand or Digital initiatives and enhance market presence. You will collaborate with Brand, Sales, and Commerce Marketing teams to develop strategies and deliver across channels.

The role emphasizes data-driven decision making, SEO content optimization, and effective stakeholder communication in a dynamic food industry environment.

Qualifications

• Bachelor’s degree in Marketing or related business field.
• Minimum of 3 years in marketing with a focus on brand or digital marketing.
• Excellent verbal and written communication skills and strong presentation abilities.
• Proficiency in Excel and PowerPoint; strong analytical capabilities; familiarity with digital marketing tools and platforms.

Responsibilities

• Develop and execute marketing strategies to strengthen Tyson Foods’ portfolio of brands.
• Consolidate team feedback and distribute meeting recaps to keep projects on track.
• Compile and maintain key project documents on internal servers; keep trackers and status documents updated.
• Support development of creative briefs by aggregating data, insights, and historical context.
• Analyze consumer trends with Insights team to inform marketing strategies and growth opportunities.
• Ensure brand creative standards; keep all creative on-brand and aligned with objectives.
• Implement digital marketing campaigns across social media, email, and web channels to drive engagement and conversion.
• Plan, execute, and manage media buying across DSPs and retail media networks with budget optimization.
• Optimize digital content for SEO and improve online visibility.
• Lead analysis of industry trends and internal data to support sales efforts and identify opportunities.

Skills

Communication

Presentation skills

Analytical skills

Excel

PowerPoint

Digital marketing tools

Education

Bachelor’s degree in Marketing or related business field

Tools

Microsoft Excel

PowerPoint

Job description

Job Details: Associate Manager, Marketing Job Summary The Associate Manager, Marketing will focus on either Brand Marketing or Digital Marketing initiatives, driving strategies that enhance Tyson Foods’ market presence and effectively engage target audiences.

Key Responsibilities

• Support the development and execution of comprehensive marketing strategies to strengthen Tyson Foods’ portfolio of brands.
• Consolidate team feedback and distribute meeting recaps to help ensure projects remain on track.
• Facilitate project and business organization by compiling and maintaining key project documents on internal servers.
• Maintain project trackers and status documents at the direction of the manager.
• Support the development of creative briefs by aggregating key data, insights, and historical context.
• Analyze consumer trends in partnership with the Insights team to inform marketing strategies and identify growth opportunities.
• Champion brand creative standards and guidelines, ensuring all creative work remains on-brand and aligned with strategic objectives.
• Implement digital marketing campaigns across various platforms, including social media, email, and web channels, to drive customer engagement and conversion.
• Plan, execute, and manage media buying across demand-side platforms (DSPs) and retail media networks, ensuring efficient budget allocation, audience targeting, and performance optimization.
• Optimize digital content for search engines (SEO) to improve online visibility.
• Contribute to the development of engaging and persuasive digital shelf content, including optimized imagery, SEO copy, enhanced content, and videos.
• Lead the analysis of external industry trends and internal performance data to support sales efforts at multiple levels, identifying sales trends, shifts in consumer and operator purchasing behavior, competitive risks, and white-space opportunities.
• Assist in managing product listings across e-commerce platforms, including Amazon, Walmart, Sysco, and the company website, ensuring consistency and accuracy.
• Collaborate closely with internal stakeholders, including Brand, Sales, and Commerce Marketing teams, as well as external partners such as digital agencies and platform representatives, to align digital content with business strategies and enhance product visibility.
• Monitor customer reviews and questions across digital platforms and provide feedback to improve product content and the overall customer experience.

Requirements

• Bachelor’s degree in Marketing or a related business field is required.
• Minimum of 3 years of professional experience in marketing, with a strong emphasis on either brand marketing or digital marketing preferred.
• Proven track record of managing successful marketing projects and campaigns.
• Excellent verbal and written communication skills.
• Strong presentation skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in digital marketing tools and platforms.

Supervisory Responsibilities

None.

Travel

Up to five domestic trips per year.

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance

Eligible: No

Work Shift

1ST SHIFT (United States of America)

Background Checks

Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.

Equal Opportunity

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

Benefits

• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more

If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.

Unsolicited Assistance

Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations. Join us on the journey. At Tyson, we feed the world like family. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy! We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business. We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work. To learn more about our culture, please read Our Purpose.

The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact [phone] for further assistance.