Director Analytics (Media)

crossmediainc; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Crossmedia is seeking a passionate Director to join the Redbox analytics and business intelligence team in a NY hybrid role. You will lead development and execution of cross-channel measurement strategies, translate modeling outputs into actionable insights, and partner with client teams to drive ROI across traditional, digital, retail, and commerce media.

The ideal candidate brings 6+ years in media analytics, a track record of building measurement frameworks, and strong leadership to mentor

Qualifications

• 6+ years' experience in media analytics and business intelligence, with a focus on measurement strategy.
• Experience crafting tailored measurement, optimization frameworks and test-and-learn agendas across multiple verticals.
• Experience with marketing mix modeling (MMM) design, interpretation, and application, plus other media measurement (MTA, brand lift, incrementality).
• Strong understanding of traditional, digital, retail, and commerce media channels.

Responsibilities

• Act as a key Redbox lead across assigned accounts, guiding measurement initiatives.
• Build relationships with client leads across media, analytics, and brand teams.
• Collaborate with internal Media Planning and Strategy teams to align goals and plans.
• Translate complex modeling outputs into clear, actionable business recommendations for clients and internal teams.
• Develop and integrate MMM, MTA, and incrementality testing into measurement frameworks.
• Lead and mentor analysts and managers, fostering growth and professional development.

Skills

Media analytics

BI leadership

MMM/MTA expertise

Media channels knowledge

Test & learn design

Job description

WHO WE ARE

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row.

We have offices in the NY, Philadelphia, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

YOUR ROLE

We are looking for a passionate, collaborative, and resourceful Director to join Redbox, Crossmedia's analytics and business intelligence team. You will help lead the development and implementation of analytics solutions to evaluate and optimize marketing performance. Your expertise will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI.

As a senior member of the team, you will partner closely with the Group Director to review project briefs, provide analytics leadership on client strategic challenges, and drive the development and execution of cross-channel measurement strategies. You will roll up your sleeves to analyze MMM and MTA outputs, design analytics frameworks, create data visualizations, optimize media investment, and translate complex data into actionable insights. The ideal candidate is passionate about advancing the role of analytics in strategic marketing, and excited to build best-in-class measurement solutions across a portfolio of high-profile client.

THIS IS A NY BASED ROLE AND WE WORK IN A HYBRID SETTING

Client Leadership & Strategic Partnership

• Act as a key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives.
• Build strong, independent relationships with client leads across media, analytics, and brand teams.
• Partner closely with internal Media Planning and Strategy teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
• Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions.
• Advocate for measurement as a critical driver of business value, not just a reporting function.

Measurement and Data Strategy

• Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
• Build, refine, and integrate Incrementality Testing best practices into broader measurement frameworks (e.g., involving MMM, MTA, brand lift).
• Own partnerships with modeling vendors and/or lead internal model development efforts.

Team Leadership & Development

• Manage and mentor a team of analysts and managers, fostering growth in technical, strategic, and storytelling skills.
• Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations - leading by example.
• Serve as a visible, accessible leader that the team looks up to for clear direction, decision-making, and collaborative input.
• Encourage a culture of continuous learning across new tools, visualization platforms, audience building, MMM, MTA, and testing
• Bring forward new ideas for improving processes, building the team, enhancing output, and evolving the way we work.
• Lead the development of reporting and dashboarding platforms, helping the team navigate setup based on client needs - and be ready to dive in hands-on when needed

REQUIREMENTS

• 6+ years' experience in media analytics and business intelligence, with a focus on measurement strategy
• Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals or lines of business
• Experience with marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, incrementality testing)
• Strong understanding of media channels (traditional, digital, retail, and commerce media) and