Senior Media Analytics & Insights Specialist

AMS; New York (NY); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Community engagement opportunities

Great colleagues

Great learning opportunities

Job summary

AMS's Involved Media in New York City seeks a Senior Analyst, Media Measurement to turn complex media data into actionable insights for client decisions. You’ll build dashboards in Tableau, Power BI, and Looker Studio, analyze multi-channel performance, and partner with data science and client service teams.

You’ll forecast budgets, investigate anomalies, and present recommendations to leadership, applying MMM and MTA expertise while ensuring data quality and clear storytelling.

Qualifications

• 3–5 years of experience in marketing analytics, performance marketing, advertising, or a related field preferred.

Responsibilities

• Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues.
• Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations.
• Use site analytics and platform data to answer client business questions and develop practical recommendations.
• Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth.
• Apply expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), and platform APIs to evaluate channel performance and assess baseline versus incremental brand lift.
• Establish data quality controls and QA validation processes; work with internal teams and vendors to resolve tracking gaps and field discrepancies, including retroactive fixes.
• Coordinate with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.
• Serve as a trusted analytical partner to enterprise clients, explaining complex results in a clear and useful way.
• Proactively flag budget risks and identify opportunities for growth based on observed performance and market or platform trends.

Skills

SQL

Python

Data analysis

Communication

MMM

MTA

Azure/Cloud data handling

Tools

Tableau

Power BI

Looker Studio

Adobe Analytics

Google Analytics

Excel

PowerPoint

Word

Job description

AMS's Involved Media in New York City seeks a Senior Analyst, Media Measurement to turn complex media data into actionable insights for client decisions. You’ll build dashboards in Tableau, Power BI, and Looker Studio, analyze multi-channel performance, and partner with data science and client service teams.

You’ll forecast budgets, investigate anomalies, and present recommendations to leadership, applying MMM and MTA expertise while ensuring data quality and clear storytelling.