Director, Media Analytics & Strategy (Hybrid NY)

crossmediainc

New York (NY)

Hybrid

USD 140,000 - 190,000

Full time

2 days ago

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Job summary

Crossmedia is seeking a passionate Director to join the Redbox analytics and business intelligence team in a NY hybrid role. You will lead development and execution of cross-channel measurement strategies, translate modeling outputs into actionable insights, and partner with client teams to drive ROI across traditional, digital, retail, and commerce media.

The ideal candidate brings 6+ years in media analytics, a track record of building measurement frameworks, and strong leadership to mentor

Qualifications

6+ years' experience in media analytics and business intelligence, with a focus on measurement strategy.
Experience crafting tailored measurement, optimization frameworks and test-and-learn agendas across multiple verticals.
Experience with marketing mix modeling (MMM) design, interpretation, and application, plus other media measurement (MTA, brand lift, incrementality).
Strong understanding of traditional, digital, retail, and commerce media channels.

Responsibilities

Act as a key Redbox lead across assigned accounts, guiding measurement initiatives.
Build relationships with client leads across media, analytics, and brand teams.
Collaborate with internal Media Planning and Strategy teams to align goals and plans.
Translate complex modeling outputs into clear, actionable business recommendations for clients and internal teams.
Develop and integrate MMM, MTA, and incrementality testing into measurement frameworks.
Lead and mentor analysts and managers, fostering growth and professional development.