Director, AI Strategy & Platform Innovation

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 135,000 - 217,000; Full time

Job summary

Publicis Groupe in New York seeks a vision-driven leader to define AI agent and skill development on the Marcel platform. You will audit complex business processes, design scalable workflows, and guide cross-functional teams across data, media, and marketing to scale AI adoption.

You will shape platform roadmaps, lead executive storytelling with live demos, and develop commercial models that align client needs with CoreAI program goals while maintaining a strong executive presence.

Qualifications

• Bachelor’s degree in business, economics, or related strategy field.
• 7–10 years in marketing/media agencies or adjacent orgs with leadership of complex initiatives.
• Experience analyzing workflows and translating into scalable solutions.
• Strong cloud, martech, and data-driven decision making.
• Proven ability to lead and develop teams across remote/onsite settings.

Responsibilities

• Own strategy and design of vertical-specific AI workflows.
• Lead path-to-solution and cross-functional collaboration.
• Present use cases with demos to senior stakeholders.
• Shape commercial models and timelines.
• Influence platform roadmaps with client priorities.
• Establish feedback loops across client and delivery teams.

Skills

Strategic thinking

Executive presence

Stakeholder influence

Analytical mindset

Team leadership

Problem solving

Education

BA/BS in Business

Economics background

Tools

Cloud platforms

MarTech stack

Data modeling

Job description

Publicis Groupe in New York seeks a vision-driven leader to define AI agent and skill development on the Marcel platform. You will audit complex business processes, design scalable workflows, and guide cross-functional teams across data, media, and marketing to scale AI adoption.

You will shape platform roadmaps, lead executive storytelling with live demos, and develop commercial models that align client needs with CoreAI program goals while maintaining a strong executive presence.