Director, AI Strategy & Platform Solutions

Publicis Groupe; New York (NY); On-site; USD 112,290 - 179,712; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Paid time off

Job summary

Publicis Groupe in the United States seeks a leader to set the vision and standards for AI agent and skill development on the Marcel platform, auditing complex business processes and shaping them into scalable, measurable workflows.

You will manage a team, design vertical-specific platform solutions, and lead cross-functional, consulting‑style projects to scale adoption of AI offerings across data, media, and marketing.

Qualifications

• BA/BS in Business, Economics, or a strategy-related discipline.
• 4-5 years of relevant experience in marketing and media agencies or adjacent organizations (ad-/mar-tech, consultancies, client-side marketing).
• Proficiency in analyzing workflows and processes and making strategic recommendations aligned with business objectives.
• Experience with cloud environments and marketing technology solution design projects.
• Creative problem solver with strong intuition and structured thinking.
• Strong interpersonal and collaboration skills; highly resourceful team player.
• Excellent creative problem solver using both data and intuition for decision-making.
• Experience working with co-located and virtual teams.
• Impeccable time management and strong judgment on high-priority, confidential initiatives.

Responsibilities

• Vertical Solution Design: Shape vertical-specific solutions by translating key business needs into AI workflows using platform functionality, DSAI models, partners, and net-new builds.
• Path-to-Solution Evaluation: Assess whether to adapt existing cross-vertical capabilities or design bespoke client or vertical flows to solve client problems.
• Cross-Functional Scoping: Drive collaboration with Product, Strategy, Engineering, Data Science, and Delivery to scope, price, and structure proposals.
• Storytelling & Demos: Present use cases that map client challenges to platform capabilities, using storytelling and live demos to earn partner consensus.
• Commercial Alignment: Align on commercial models and timelines that meet client expectations while advancing CoreAI program goals.
• Roadmap Influence: Bring vertical context into platform roadmaps by translating client and market needs into clear product input.
• Feedback Loop Management: Surface common client challenges and friction points from delivery to guide future enhancements and prioritize scalable use cases.
• Internal Enablement: Develop and present solution overviews, narratives, and learning materials to enable internal teams and support new business pursuits.

Skills

Workflow analysis

Cloud environments experience

Marketing tech design

Creativity & problem-solving

Interpersonal & collaboration

Data-informed decision-making

Team collaboration (co-located/virtual

Time management & judgment

Education

BA/BS in Business, Economics, or a strategy-related discipline

Job description

Publicis Groupe in the United States seeks a leader to set the vision and standards for AI agent and skill development on the Marcel platform, auditing complex business processes and shaping them into scalable, measurable workflows.

You will manage a team, design vertical-specific platform solutions, and lead cross-functional, consulting‑style projects to scale adoption of AI offerings across data, media, and marketing.