Director, AI-Driven GTM & Marketing Automation

SentinelOne, Inc.; New York (NY); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Employee assistance program

Gym reimbursement

Unlimited Time Off

Parental Leave (16 weeks)

Job summary

SentinelOne, Inc. seeks a Director of Marketing AI & GTM Automation to lead a marketing-led team applying AI across go-to-market motions.

You will set the AI strategy for marketing, determine which use cases to build, and deliver durable, measurable systems that improve execution and efficiency across demand gen, PLG, SDR, product marketing, and more. This role owns strategy, implementation, and run-the-business work, partnering with cross-functional teams to ship safe, scalable AI-enabled

Qualifications

• Experience building marketing AI/automation in GTM contexts.
• Ability to translate strategy into shipped systems with measurable impact.
• Strong governance for AI in brand-sensitive environments.
• Proven track record leading technical and non-technical teams.

Responsibilities

• Define and own AI & automation use cases across the GTM funnel with measurable success metrics.
• Set governance for AI systems, data access, human review, and logging with legal/security input.
• Own marketing tech stack architecture, integration, and AI layer roadmap; manage vendors and consolidation.
• Deliver standards for AI agents, evaluation, and deployment; run qualification and observability processes.
• Lead enablement: build prompt libraries, training, and adoption programs for marketing teams.
• Hire, develop, and lead a small GTM engineering/ops team; set cadence and career paths.
• Define and report metrics showing value, cycle-time, cost-to-serve, and revenue influence.

Skills

Agent frameworks

Orchestration platforms

APIs/MCP integrations

Scripting (SQL, Python, JavaScript)

Cross-functional judgment

GTM tech stack

Salesforce

Marketo

CDP platforms

Analytics/orchestration tools

LangChain

CrewAI

LlamaIndex

LangSmith

Tools

Salesforce

Marketo

Segment

Tealium

mParticle

Adobe Real-Time CDP

Snowflake

Looker

Tableau

Adobe Experience Platform

Job description

SentinelOne, Inc. seeks a Director of Marketing AI & GTM Automation to lead a marketing-led team applying AI across go-to-market motions.

You will set the AI strategy for marketing, determine which use cases to build, and deliver durable, measurable systems that improve execution and efficiency across demand gen, PLG, SDR, product marketing, and more. This role owns strategy, implementation, and run-the-business work, partnering with cross-functional teams to ship safe, scalable AI-enabled