Director, AI-Driven Audience Activation (Remote)

Consumer Edge; New York (NY); Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Commission upside

Company equity

401(k) matching

Parental leave

Flexible time off

Work-from-home flexibility

Subsidized health benefits

Job summary

Consumer Edge is seeking a Director, Audience Solutions and Activation to translate client briefs into tailored audience strategies using our data and AI tools. You’ll shape activation plans, review queries, adjust levers, and craft clear recommendations for client discussions.

You will own the audience taxonomy, refine segments for scale, monitor performance, and collaborate with engineering to advance AI-driven audience-building workflows.

Qualifications

• 7+ years in ad tech, retail media, or data marketplaces in audience, product, or customer success roles.
• Experience working with clients in CPG, grocery, convenience-store, snacks, beverages.
• Hands-on experience building audience segments for activation; LiveRamp usage; familiarity with DSPs and marketplaces.

Responsibilities

• Turn briefs into audiences. Translate briefs into custom audience solutions; adjust lookback windows, purchase frequency, and category breadth for scale and precision.
• Own the taxonomy. Maintain data dictionary and segment definitions; recommend additions, cuts, or redefining segments.
• Deliver and tell the story. Create client-facing recommendations and join client calls, pitches, and RFP responses as the audience expert.
• Track what's working. Monitor audiences and spot trends for new audience opportunities.
• Shape the AI workflow. Collaborate with engineering and product to improve AI tools and build audiences.

Skills

Ad tech experience

Audience activation

SQL experience

Data marketplaces

Storytelling

Client presentation

AI tools familiarity

Tools

Snowflake

BigQuery

Databricks

Job description

Consumer Edge is seeking a Director, Audience Solutions and Activation to translate client briefs into tailored audience strategies using our data and AI tools. You’ll shape activation plans, review queries, adjust levers, and craft clear recommendations for client discussions.

You will own the audience taxonomy, refine segments for scale, monitor performance, and collaborate with engineering to advance AI-driven audience-building workflows.