Director, AI-Driven Audience Intelligence & Signals

Circana; United States; Teletrabalho; USD 150 000 - 159 000; Tempo integral

Resumo da oferta

Circana is seeking a Product Leader for Audience & Signal Intelligence to define products translating signals into actionable audience insights. You will set the strategy for audience creation, enrichment, activation, and measurement, ensuring value for brands, retailers, and partners.

Lead cross-functional teams across data science, engineering, privacy, and commercial units. Bring expertise in audience analytics and AI-driven product commercialization to a remote US team.

Qualificações

• Product leadership experience in audience analytics or related fields.
• Understanding of audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.

Responsabilidades

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities that enable audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations that extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Conhecimentos

Product leadership

Audience analytics

AdTech/MarTech

Privacy-conscious data practices

AI-enabled products

Strategic & analytical

Client-facing leadership

Formação académica

Bachelor's degree or higher

Descrição da oferta de emprego

Circana is seeking a Product Leader for Audience & Signal Intelligence to define products translating signals into actionable audience insights. You will set the strategy for audience creation, enrichment, activation, and measurement, ensuring value for brands, retailers, and partners.

Lead cross-functional teams across data science, engineering, privacy, and commercial units. Bring expertise in audience analytics and AI-driven product commercialization to a remote US team.