Director, Audience Solutions and Activation

Consumer Edge; New York (NY); Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Commission upside

Company equity

401(k) matching

Parental leave

Flexible time off

Work-from-home flexibility

Subsidized health benefits

Job summary

Consumer Edge is seeking a Director, Audience Solutions and Activation to translate client briefs into tailored audience strategies using our data and AI tools. You’ll shape activation plans, review queries, adjust levers, and craft clear recommendations for client discussions.

You will own the audience taxonomy, refine segments for scale, monitor performance, and collaborate with engineering to advance AI-driven audience-building workflows.

Qualifications

• 7+ years in ad tech, retail media, or data marketplaces in audience, product, or customer success roles.
• Experience working with clients in CPG, grocery, convenience-store, snacks, beverages.
• Hands-on experience building audience segments for activation; LiveRamp usage; familiarity with DSPs and marketplaces.

Responsibilities

• Turn briefs into audiences. Translate briefs into custom audience solutions; adjust lookback windows, purchase frequency, and category breadth for scale and precision.
• Own the taxonomy. Maintain data dictionary and segment definitions; recommend additions, cuts, or redefining segments.
• Deliver and tell the story. Create client-facing recommendations and join client calls, pitches, and RFP responses as the audience expert.
• Track what's working. Monitor audiences and spot trends for new audience opportunities.
• Shape the AI workflow. Collaborate with engineering and product to improve AI tools and build audiences.

Skills

Ad tech experience

Audience activation

SQL experience

Data marketplaces

Storytelling

Client presentation

AI tools familiarity

Tools

Snowflake

BigQuery

Databricks

Job description

Director, Audience Solutions and Activation

Location: Remote (United States); requires ability to work east coast hours

About Consumer Edge

Consumer Edge is redefining consumer and healthcare data analytics for the world’s leading investment firms and global brands. We deliver privacy-compliant, real-time intelligence on consumer spending across markets, helping clients make faster, smarter decisions with confidence. Our merchant-level benchmarks and differentiated datasets provide a true edge.

About the role

We're hiring a Director, Audience Solutions and Activation to deliver custom audience solutions to clients in the CPG space. You'll take a client brief or RFP, figure out exactly their needs, build the solutions with our data, using AI tools, and package it so our account managers and business development team can win the business.

What you'll do

• Turn briefs into audiences. Translate RFPs and requests from our account managers and business development managers into custom audience solutions. Build with AI tools, review queries and counts, and adjust levers like lookback windows, purchase frequency, and category breadth to reach the right scale without losing precision.
• Own the taxonomy. Know our data dictionary and audience taxonomy inside out, keep audiences consistent, and recommend which segments to add, cut, or redefine.
• Deliver and tell the story. Create client-facing recommendations and join client calls, pitches, and RFP responses as the audience expert.
• Track what's working. Monitor audiences, and spot trends that point to new audiences clients will value.
• Shape the AI workflow. Partner with engineering and product teams to improve the AI tools the team uses, working toward an AI agent that builds audiences.

What you'll bring

• 7+ years in ad tech, retail media, or data marketplaces, in audience, product, or customer success roles
• Experience working with clients in CPG, grocery, convenience-store, snacks, beverages
• Hands-on experience building audience segments for activation, LiveRamp usage; familiarity with DSPs and marketplaces
• Hands-on SQL experience (e.g., Snowflake, BigQuery, Databricks or similar)
• A strong feel for how audiences are defined and sized, and how to trade precision for scale
• Enough data skill to review and edit AI-generated queries, sanity-check counts, and fix audience definitions
• Strong storytelling and client presentation skills
• Comfort using AI tools as an everyday part of your work

Nice to have

• Background at a CPG purchase-data or shopper-audience company, a retail media network, or an audience and identity provider
• Exposure to campaign measurement and attribution

Why Consumer Edge

At Consumer Edge, you’ll join a high-performance team at the forefront of data-driven decision-making for the world’s leading investors and brands. You’ll have the opportunity to shape an important growth market, work alongside smart and ambitious colleagues, and directly influence how we scale internationally.

We offer competitive compensation, commission upside, company equity, 401(k) matching, work-from-home flexibility, and subsidized health benefits.

Compensation and Benefits

The annual base salary for this role is between $150,000 - $200,000, depending on experience, with the opportunity for a performance-based bonus, company equity, 401(k) matching, paid parental leave, flexible and generous time off, work-from-home flexibility, and subsidized health benefits.