Head of Audience Intelligence Products (Remote)

Circana; United States; Remote; USD 150,000 - 159,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Circana seeks a Director to lead Audience Intelligence Products, shaping vision and roadmap across audience creation, enrichment, activation, and measurement. You will partner with data science, privacy, tech, and commercial teams to drive AI-enabled audience solutions for brands and retailers.

Role emphasizes senior client-facing leadership, cross-functional collaboration, and commercialization of data-driven products, with a focus on privacy-conscious practices and industry standards.

Qualifications

• Product leadership experience in audience analytics, AdTech, MarTech, consumer data, or related fields.
• Understanding of audience segmentation, identity frameworks, data activation, and media measurement.
• Familiarity with privacy-conscious data practices and evolving industry standards.
• Experience commercializing data-driven or AI-enabled products.
• Strong strategic, analytical, and client-facing skills.
• Ability to lead across technical and nontechnical teams.

Responsibilities

• Define the vision and roadmap for audience and signal intelligence products.
• Develop capabilities that enable audience discovery, segmentation, enrichment, activation, and measurement.
• Identify opportunities to combine consumer, purchase, media, and behavioral signals responsibly.
• Partner with data science, identity, privacy, technology, and commercial teams.
• Establish product requirements for predictive audience models and AI-enabled recommendations.
• Build partnerships and integrations that extend product reach and client value.
• Develop commercialization strategies, including use cases, packaging, and pricing.
• Monitor industry developments related to identity, privacy, audience addressability, and data collaboration.
• Serve as a senior product expert with clients, partners, and internal stakeholders.

Skills

Product leadership

Audience analytics

Privacy-conscious data

AI-enabled products

Strategic analysis

Cross-functional leadership

Education

Bachelor's degree or equivalent

Job description

Circana seeks a Director to lead Audience Intelligence Products, shaping vision and roadmap across audience creation, enrichment, activation, and measurement. You will partner with data science, privacy, tech, and commercial teams to drive AI-enabled audience solutions for brands and retailers.

Role emphasizes senior client-facing leadership, cross-functional collaboration, and commercialization of data-driven products, with a focus on privacy-conscious practices and industry standards.