Video Ads Creative Strategist

Pawfy; United States; Remote; USD 70,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation

Creative freedom

Growth opportunities

Job summary

Pawfy Inc. is hiring a Creative Strategist for remote, full-time or contractor capacity. You will ideate, script and brief video concepts for high-performance paid social ads, focusing on direct-response outcomes and scroll-stopping creativity.

You will analyze products, audiences and insights to shape creative angles, hooks and storyboards, while guiding editors and scriptwriters to ensure quality and results.

Qualifications

• Proven paid social advertising experience (Meta-first).
• Portfolio with ad concepts, hooks, scripts and winning creative.
• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyze creative performance and translate insights into action.
• Strong copy instincts and detail orientation.
• Fast execution and high output capability.
• Independent thinker with endless ideas.

Responsibilities

• Develop high-performing concepts based on psychology and product benefits.
• Generate new paid social ad ideas daily.
• Write structured creative briefs for creators, editors and scriptwriters.
• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.
• Own creative quality control before ads go live.
• Interpret creative results to improve and scale winning ideas.
• Work with editors and copywriters to optimise cadence, storytelling and retention.
• Support testing roadmaps and creative strategy development.

Skills

Paid social advertising

Portfolio

Direct-response frameworks

Storytelling cadence

Creative copywriting

Fast execution

Independent thinker

Tools

Meta Ads Manager

Job description

Pawfy is one of America’s fastest growing direct-to-consumer pet brands and we are on a mission to become the biggest. We operate in the health and wellness e-commerce space where speed, creativity and performance matter. Our culture is built on ownership, trust and results. No micromanagement, just high standards and people who love what they do.

Location: Remote

Type: Full-time / Contractor

Start Date: ASAP

We require examples of paid social ad concepts, scripts and performance creative. Organic-only portfolios will not be considered.

Role Overview

We are looking for a Creative Strategist who naturally thinks in ads, understands social media behaviour, and can translate insights into high-performing video concepts. You should be confident in developing ideas that stop the scroll, communicate clearly, and drive measurable results.

This is a specialist position focused on direct-response video advertising. It requires experience within paid social environments and the ability to take a concept from idea to execution. It is not a social media management, general UGC creation, or media buying role.

You will be expected to:

• Analyze products, audiences and insights to inform concepts
• Develop creative angles, hooks and storyboards
• Write clear briefs for creators, editors and scriptwriters
• Review and refine video content to ensure quality and performance alignment
• Interpret creative data and optimise concepts accordingly

Candidates should have a proven track record of ideating consistently, delivering high-output creative, and working with paid social video assets. Experience in direct-response advertising is essential for success in this role.

Key Responsibilities

Creative Development

• Develop high-performing concepts based on psychology and product benefits.
• Generate new paid social ad ideas daily.
• Write structured creative briefs for creators, editors and scriptwriters.

Quality & Performance

• Review UGC submissions and scripts for messaging clarity, hook strength, accuracy and compliance.
• Own creative quality control before ads go live.
• Interpret creative results to improve and scale winning ideas.

Cross-Functional Collaboration

• Work with editors and copywriters to optimise cadence, storytelling and retention.
• Support testing roadmaps and creative strategy development.

Requirements

• Proven experience in paid social advertising (Meta-first).
• Portfolio with ad concepts, hooks, scripts and winning creative.
• Strong understanding of direct-response frameworks and storytelling cadence.
• Able to analyse creative performance and translate insights into action.
• Strong copy instincts and detail orientation.
• Fast execution and high output capability.
• Independent thinker with endless ideas.

This role is not suitable for candidates whose only experience is:

• Social media management
• Organic content creation
• UGC without paid ads experience
• Community management
• Influencer content only
• Media buying only

Why Work With Us

• Fully remote
• Competitive compensation
• Creative freedom
• Growth opportunities as we scale