Direct Marketing Strategy and Execution Manager (1331)

Ripple Fiber; Charlotte (NC); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Supportive work environment

Job summary

Ripple Fiber is seeking a Direct Marketing Strategy and Execution Manager in Charlotte, NC to own and scale our direct mail program as a performance engine. You will lead end-to-end strategy, audience targeting, creative development, and campaign execution to drive customer acquisition and revenue.

You will partner with analytics, CRM (HubSpot), and cross-functional teams to build segmentation, run tests, optimize spend, and report on ROI and CAC across channels.

Qualifications

• 3-5 years of experience in direct mail, lifecycle marketing, CRM, or performance marketing.
• Experience with direct mail or offline channels strongly preferred.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Own the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals.
• Lead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution.
• Build and refine segmented audiences leveraging CRM and behavioral data; partner with analytics to define targeting criteria and performance expectations.
• Design and execute structured A/B and multivariate testing; implement test-and-learn frameworks to improve campaign performance.
• Analyze campaign performance (response, conversion, CAC, ROI) and provide actionable insights; develop reporting frameworks with analytics and CRM teams.
• Collaborate with marketing, data, and sales teams; coordinate with print, data, and mailing vendors for seamless execution.
• Ensure campaigns meet regulatory, legal, and brand standards; maintain data integrity and list hygiene across mail programs.

Skills

Performance Marketing

Data Analytics

Segmentation

A/B Testing

CRM & Automation

Project Management

Creative Judgment

Cross-functional Leadership

Vendor Management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

HubSpot

Job description

Direct Marketing Strategy and Execution Manager - Ripple Fiber

Job Location: South Park Home Office - Charlotte, NC 28210

About the Role

We are looking for a highly analytical and execution-focused Manager, Direct Marketing Strategy & Execution to own and scale our direct mail channel as a performance marketing engine. Reporting to the Senior Director of Marketing, this role will lead end-to-end strategy, audience targeting, creative development, and campaign execution - driving measurable customer acquisition and revenue.

Responsibilities

Strategy & Channel Ownership

• Own the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals
• Develop audience targeting frameworks and segmentation strategies to improve response and conversion rates
• Identify market opportunities and competitive dynamics to inform campaign strategy

Campaign Execution & Operations

• Manage and maintain all triggered direct mail creative, workflows, and deployment timelines
• Lead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution
• Ensure accuracy of data, segmentation logic, and campaign setup across all executions

Audience Segmentation & Personalization

• Build and refine segmented audiences leveraging CRM and behavioral data
• Partner with analytics and data teams to define targeting criteria, TAM sizing, and performance expectations
• Drive personalization strategies that increase engagement and response rates

Testing & Optimization

• Design and execute structured A/B and multivariate testing (creative, offer, timing, audience)
• Implement test-and-learn frameworks to continuously improve campaign performance
• Analyze incrementality and attribution to optimize spend and scale winning strategies

Analytics & Reporting

• Analyze campaign performance (response rate, conversion, CAC, ROI) and provide actionable insights
• Develop reporting frameworks in partnership with analytics and CRM teams (HubSpot, BI tools)
• Translate data into clear recommendations for leadership and cross-functional teams

Cross-Functional Collaboration

• Partner with Online Marketing Strategy and execution Manager to build necessary workflows and automations.
• Partner with copywriters and creative teams to develop high-performing direct mail assets
• Collaborate with digital marketing and sales teams to align campaigns with broader go-to-market strategy
• Work closely with CRM (HubSpot) and analytics teams to ensure accurate tracking and reporting
• Coordinate with vendors (print, data, logistics) to ensure seamless execution

Compliance & Quality Control

• Ensure all campaigns meet regulatory, legal, and brand standards
• Maintain data integrity and list hygiene across all mail programs

Core Skills & Competencies

• Performance Marketing Mindset: Deep understanding of direct response KPIs (ROI, CAC, conversion rates)
• Data & Analytics: Strong analytical skills; advanced Excel required, experience with BI tools (Power BI, Tableau) preferred
• Segmentation & Targeting: Experience building and optimizing audience strategies using CRM data
• Test & Learn Expertise: Proven ability to design and scale A/B testing frameworks
• Marketing Automation & CRM: Hands-on experience with platforms like HubSpot or similar
• Project Management: Ability to manage multiple campaigns and timelines with precision
• Creative Judgment: Strong eye for effective direct response creative and messaging
• Cross-Functional Leadership: Ability to influence stakeholders across marketing, data, and sales
• Vendor Management: Experience working with print, data, and mailing vendors

Experience & Qualifications

• 3-5 years of experience in direct mail, lifecycle marketing, CRM, or performance marketing
• Proven track record managing data-driven marketing campaigns end-to-end
• Experience with direct mail or offline channels strongly preferred
• Bachelor's degree in Marketing, Business, or related field
• Experience in telecom, subscription, or high-growth DTC environments is a plus

Success Metrics (KPIs)

• Cost per acquisition (CPA) and return on ad spend (ROAS)
• Response and conversion rates by campaign
• Lift from A/B testing and optimization initiatives
• Campaign execution accuracy and on-time delivery
• Contribution to overall customer acquisition and revenue

Benefits

We offer competitive pay, comprehensive health benefits, 401(k) with company match, and a supportive work environment where innovation and teamwork thrive.

Equal Opportunity Employer

Ripple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to providing veteran employment opportunities to our service men and women.