Head of Direct Mail Growth & Acquisition

Lendable Ltd; United States; Hybrid; USD 140,000 - 220,000; Full time

Benefits offered by this job

Flexible working

Hybrid roles

Health coverage

Retirement & savings

Employee referral programme

Office meals & snacks

Sustainable commuting

Job summary

Lendable Ltd is building a high-growth Direct Mail function to scale acquisition with precision. You will own strategy, data targeting, and the end-to-end mail program, coordinating with analytics and creative teams to optimize CAC and LTV across a fast-growing fintech portfolio.

You will lead analysts, manage suppliers, and drive a culture of data-driven decision making, using AI to enhance targeting and efficiency while meeting strict compliance and delivery timelines.

Qualifications

• 5+ years in direct mail, including 2–3 years owning an acquisition DM programme end to end.
• Experience mailing cold prospects at meaningful scale with accountability for volumes, budgets, CPAs.
• Experience procuring data from suppliers for list selection, screening, enrichment and cost.
• Deep knowledge of the DM supply chain: print, lettershop, Royal Mail products, and suppression.
• Strong commercial approach: build the business case, forecast volumes/returns, own the channel P&L.

Responsibilities

• Own the direct mail strategy and set volume, response and payback targets tied to LTV.
• Own the channel P&L: forecasting, budget and CAC/LTV discipline.
• Decide how far and how fast to scale based on economics.
• Source and buy prospect data, direct the analysts building response/propensity models.
• Plan and run the campaign calendar from data selection to mail landing on doormats.
• Negotiate with and manage print and postal suppliers on cost, quality and turnaround.
• Brief the creative team on packs, copy and offers and obtain sign-off.
• Build reporting tying sends to funnel, revenue and LTV; partner with cross-functional teams.
• Hire and develop the team as the channel scales and use AI to amplify impact.

Skills

Direct mail

Acquisition mail

Data procurement

DM supply chain

Commercial discipline

Analytical judgement

Supplier management

Campaign calendar

Team leadership

Clear communication

AI in workflow

Job description

Lendable Ltd is building a high-growth Direct Mail function to scale acquisition with precision. You will own strategy, data targeting, and the end-to-end mail program, coordinating with analytics and creative teams to optimize CAC and LTV across a fast-growing fintech portfolio.

You will lead analysts, manage suppliers, and drive a culture of data-driven decision making, using AI to enhance targeting and efficiency while meeting strict compliance and delivery timelines.