Direct Mail Strategist: End-to-End, Data-Driven Targeting

Twin Health; United States; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Unlimited vacation

Remote flexibility

16 weeks parental leave

100% paid health insurance

Dental insurance

Vision insurance

HSA/FSA

401k

Equity

Job summary

Twin Health, based in the United States, is seeking a direct mail marketing lead to own end-to-end campaigns in a regulated healthcare space, focusing on testing, vendor management, and data-driven decision making.

You will leverage Salesforce and Braze to move leads through the funnel, building training data for AI targeting while collaborating across teams to scale impact and improve outcomes.

Qualifications

• 5+ years in direct mail/offline channel marketing in healthcare or regulated industries.
• Experience with print vendors (e.g., RRD) and A/B testing with sample-size understanding.
• Proficiency with Salesforce and Braze for customer data & messaging.

Responsibilities

• Own direct mail end-to-end cadence, testing, vendor management and cost accounting.
• Build instrumentation so decisions become reusable AI training data for targeting.
• Collaborate with teams to optimize campaigns and measure ROI.

Skills

Direct mail marketing

Print vendor management

A/B testing

Salesforce

Braze

Lead-grain data reasoning

Job description

Twin Health, based in the United States, is seeking a direct mail marketing lead to own end-to-end campaigns in a regulated healthcare space, focusing on testing, vendor management, and data-driven decision making.

You will leverage Salesforce and Braze to move leads through the funnel, building training data for AI targeting while collaborating across teams to scale impact and improve outcomes.