Direct Mail Growth Lead — Remote, Equity & PTO

Twin Health; United States; Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Remote work

Equity participation

Unlimited vacation

Parental leave

Healthcare coverage

Job summary

Twin Health is seeking a Direct Mail Program Manager to own the end-to-end direct mail channel, drive cadence, testing, and cost accounting, and manage the print vendor relationship. You’ll log decisions, collaborate with analytics and tech leads, and run structured A/B tests to improve response and attribution.

Ideal candidates bring 5+ years of direct mail/print marketing experience, experience with Salesforce and Braze, and a disciplined approach to measurement. This is a remote US-based role.

Qualifications

• 5+ years in direct mail or offline/print channel marketing, ideally in a regulated or healthcare-adjacent industry.
• Experience managing a direct mail vendor/print relationship (RRD or comparable), including cost negotiation and production timelines.
• Comfortable working with campaign and lead-level data in a CRM (Salesforce) and marketing automation platform (Braze or comparable).
• Experience designing and reading A/B tests, with a working understanding of sample size and significance.
• Strong project management skills — this channel runs on hard print and drop deadlines.
• Able to reason about lead-grain data concepts — understands why "how many pieces did we mail" and "how many of these specific leads received mail" are different, both-necessary questions.

Responsibilities

• Own the direct mail channel end to end: cadence, creative testing, cost-per-piece accounting, and the vendor relationship with our print partner (RRD).
• Diagnose and reverse the scan-rate decline (3.27% → 1.01% over the past 11 months) — determine whether the driver is creative fatigue, cadence, list saturation, or contact‑data quality before recommending a fix.
• Lead the shift from partner-batch mailing (one drop per partner per month) to lead-type-triggered mailing, so a newly‑eligible, high-value lead receives its piece inside its launch window rather than whenever its partner's drop happens to fall.
• Log every mailer, variant, and segment decision with what was considered and why — not just what ultimately shipped — so today's judgment becomes tomorrow's training data.
• Partner with the Technical Lead and Senior Marketing Analyst to close known data gaps in the channel: partner‑grain send records, scan-rate tracking, and per-piece cost.
• Ensure every send is joinable to an individual lead record, not just reconcilable at the aggregate or partner level.
• Design and run direct mail A/B tests — messaging, format, cadence — with a stated hypothesis and success metric before launch.
• Build on the existing Motivation vs. Barrier messaging framework already in use, and extend it with new axes as evidence supports.

Skills

Direct mail marketing

Vendor management

CRM (Salesforce)

Marketing automation (Braze)

A/B testing

Project management

Lead data concepts

Tools

Salesforce

Braze

SQL

Job description

Twin Health is seeking a Direct Mail Program Manager to own the end-to-end direct mail channel, drive cadence, testing, and cost accounting, and manage the print vendor relationship. You’ll log decisions, collaborate with analytics and tech leads, and run structured A/B tests to improve response and attribution.

Ideal candidates bring 5+ years of direct mail/print marketing experience, experience with Salesforce and Braze, and a disciplined approach to measurement. This is a remote US-based role.